Worth Over $1.27 Billion Company Gets on ‘Board’ With Skateboarding to Reimagine Line Inspired by American Basketball Player

Sports and apparel have a very strong symbiotic relationship. Hopping onto the caravan, a shoe manufacturing firm seeks to woo people by adding skateboarding elements to their next launch. Skateboarding has come a long way from being just a summer hobby for teenage boys to a professional sport. Hence, Converse has noted the sport’s rising significance and donned skateboarding themes for its newest release.

The Converse Chuck Taylor All Star is a household name in both America and the world. Interestingly, the brand has a total net worth of over $1.27 billion and is single-handedly responsible for making canvas shoes popular. The brand has taken inspiration from skateboarding this time and has come up with a new design to fascinate everyone.

Of canvas shoes and skateboarding

The American basketball player inspires the Chuck Taylor All Star lineup of Converse. Charles Hollis “Chuck” Taylor was the in-house player and basketball coach for the industrial basketball team of Converse. Taylor worked for the shoe manufacturing outfit and contributed his designs. The All Star shoes made by him still remain the highest-selling shoes produced by Converse. The company is set to release its latest skateboarding-inspired creation in South Africa in the wake of Women’s Month in South Africa.

Converse aims to celebrate women from all walks of life, making the world better and livelier. The Chuck Taylor All Star Cruise will feature a reimagined outline of a skateboard. The company always aims to push boundaries with its unique and authentic designs.

Interestingly, the creative team has decided to use skateboarding as the mold to shape their newest product. The new pair of shoes will soon be released in the markets of South Africa.

On ‘board’ with the latest trends

The image of a skateboarder wearing canvas shoes is one of the most natural and indispensable images. Converse has created its latest design, keeping this inseparable combination in mind. On board with what’s trending, Converse chose skateboarding as their conduit to appeal to the audience, especially young women. The skateboarding community primarily consists of men, but many young girls are also developing a liking for the sport now.

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The conversations about the inclusivity of girls in skateboarding and creating a welcoming environment are also some of the factors for this notable shift. Converse will release their new shoes in the market for women and young girls for 1799.95 South African Rands ($94.82). Converse is a global brand adored by many and often partakes in commemorating and celebrating events like Women’s Month. The brand changes according to the times but always remains consistent with delivering the most durable and high-quality shoes.

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