Paris Olympics 2024: Shericka Jackson and Elaine Thompson’s New Jamaican Track and Field Kit Design Explained: “This Country is All About…”

The Jamaican jubilation just became double as their star-studded team is all set to don a new avatar. Announcing the Paris Olympics kits in spectacular fashion, Puma unveiled the designs in front of almost 25000 athletes at the Jamaica National Stadium. The kits are said to contain cutting-edge style and design to further enhance the athlete’s performance. The stylists for the kits appeared at the press conference soon after the big launch to discuss more on the jerseys. 

Speaking to the press, both the representatives emphasized the fact that Jamaica always resonates with speed and being fast. Thus, this was the key component they kept in their minds while designing the kit. 

Jamaica gets state-of-the-art kits for the Paris Olympics

Describing the thought process behind the design, a representative said that the lines on the kits were crafted exclusively to contour the perfect bodies of the athletes. She also doubled down on the fact that the fabrics used to make the kits were ultra-spun and thus, would provide extreme fluidity while running at high speeds. Such fabrics would prevent the kits from behaving abrasively and in turn, hinder the mobility of the sprinters. 

The designer further shed light on the exact material they used for the Paris Olympics kits. To ensure a proper moisture wing and the kits to be ultra-lightweight, the designers at Puma used a material called Caro. This is a material that is generated from premium Italian fish nets that are mostly found in the ocean. Taking a keen liking to the fashion aspect, Puma made sure that they did not miss out on the Thermodynamics of the kit either, making it regulate the body heat accordingly. 

Elated by the new designs, a Jamaican athlete expressed her excitement to be a part of the entire process. Speaking about the fitting of the kits, the athlete stated that such a high level of tailoring makes the one wearing it oozes confidence. However, shortly after the release, Puma’s CEO had his take on the kits. 

Arne Freundt speaks about the kits’ design

Doubling down on the technologically superior Jamaican kits, Puma CEO Arne Freundt spoke about the Warspeed graphics that enhances the visual aspect of an athlete while in motion. He also spoke about the jacquard fabric which provides an ergonomic shape and reduces body heat to ensure optimum performance. 

Freundt also commented highly about The ISSA Boys & Girls Championships or ‘Champs’, where the entire kit reveal took place. He said, “Champs is the beating heart of Jamaica. For decades, it has produced an unimaginable number of Olympians, World Champions, and World Record holders, who themselves have created some of the most memorable moments in sports history. Tonight, here in Kingston, we created another.” Thus, with the athletes getting their hands on the shining armor, Jamaica looks all set for Paris Olympics domination. 

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