Ahead of Multi-Millionaires Serena Williams and Naomi Osaka, Alex Morgan Becomes the Most Endorsed Female Athlete of 2022

On October 13, SponsorUnited, the top global sports and entertainment intelligence platform released its 2022 Women In Sports Report. The report examined brand partnerships across teams and individual athletes for collegiate and professional sports. The report tracked more than 700,000 sponsorships and endorsements across 200,000 brands. In the released findings, it has been observed that Alex Morgan is the most endorsed female athlete of the year.

With more than 27 brand deals, the National Women’s Soccer League (NWSL) player beat past Ali Krieger, Serena Williams, and Naomi Osaka.

What does the report say?

As the athletes climb the ladder of success, their brand value increases. They become not only their fan’s favorites but also Global stars and Youth Icons. This broadens their mass appeal and makes the brands interested in potential collaboration. With her immense popularity, Alex Morgan grabbed some key brand partnership deals that made her the most’ Endorsed Female Athlete of 2022.’

For the unversed, in 2022, she secured 27 sponsorship deals, which is more than any athlete in the NBA, NFL, MLS, MLB, or NHL. The top three female athletes with the most endorsements in 2021—Ali Krieger, Serena Williams, and Naomi Osaka—were over taken by Morgan.

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Valued at the highest, the soccer sensation is currently partnered with some of the world’s leading brands like- Google, Coca-Cola, Michelob Ultra, Chipotle, and AT&T. With her partnerships with teams and individuals, she expanded her brand deal by a margin of 20% compared to 2021.

Alex Morgan’s current value

American soccer player Alex Morgan is one of the most famous names in women’s soccer. She is one of the top soccer players in the world and currently plays for the San Diego Wave. Having won multiple titles and games is presently valued at $3 million.

The skills that she displays on the field are exemplary. When she’s on the field, she ensures her dominance is intact. Morgan receives a salary of $56,000 from the Orlando Pride for her impeccable gaming style and match-winning qualities. She is undeniably a face to look out for both on and off the ground.

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