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Alica Schmidt is a track and field sensation with many shades. The German star, often dubbed as the ‘World’s S*xiest Athlete,’ has an impressive 52.18-second record in the 400 meters. on the other hand, Schmidt is also a model and online fitness influencer. With an Instagram fan base of a staggering 4.6 million, she enjoys popularity on and off the tracks alike.
It is probably due to this popularity, that she recently got into a collaboration with Hugo Boss, a renowned fashion brand. Months after the groundbreaking deal, Schmidt recently left her fans in awe with her latest social media post while justifying all the shades she carries along.
A glimpse into Alica’s world
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Alica Schmidt recently shared a series of captivating Instagram stories, each one perfectly aligned with her personal mantra. In the first story, she exuded an irresistible allure, adorned in a chic camel brown and black trench coat, complemented by classy black boots. As she took a confident selfie, her caption reads,”so excited for fall.” The next story saw her in her element, sprinting across the picturesque hills she holds so dear. Her love for this natural terrain was evident in her exhilarating run, and she shared this morning ritual with her followers through a simple yet powerful caption: “Hills this morning.”
Next up in the line was her gym routine. In a series of videos, she shared her training time with the followers. With perfect lunges and unmatched finesse, she went to prove that she is truly a beauty with elements. Riding on these two she became the face of the multi-billion dollar German fashion brand.
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Alica Schmidt’s fashion foray with Hugo Boss
Alica Schmidt recently secured a lucrative deal with fashion giant Hugo Boss, worth an impressive $4.95 billion. Known for her fitness journey and fashion sense, Alica Schmidt’s partnership with the renowned brand is generating significant buzz, as she expands her influence in the fashion world.
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Hugo Boss Corporate had posted a tweet announcing the deal, which instantly went viral. The tweet said, “BOSS x Alica Schmidt team up once again to create a FW23 capsule collection designed for on and off the track. Sporty yet sophisticated, this eye-catching drop delivers a modern, practical approach to a 24/7 #BOSS lifestyle.” Prior to this, Schmidt had already bagged her own clothing line from Hugo Boss.
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