The road to the Paris Olympics is heating up and Fred Kerley has only added fuel to the fire with his ambitious boldness. His rollercoaster 2024 journey has the community eagerly anticipating his bold proclamation: “World record next time I touch the 100m,“ as he aims to challenge Noah Lyles and others in pursuit of Usain Bolt’s legendary mark.
And after the dramatic turn of events at the NYC Grand Prix, all eyes will follow Tokyo Olympics silver medalist Kerley to track town for the 2024 United States Olympic trials, hoping he clinches his ticket to Paris. As Kerley eyes his second run at the Olympics, which will be his second run at the Olympics, let’s find out about his financial standing going into the upcoming showdown.
How rich is Fred Kerley?
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As the sixth-fastest man in history and an Olympian, Fred Kerley has racked up impressive earnings from prize money and brand endorsements. Kerley’s passion for speed extends beyond the track, as evidenced by his enviable garage. The Texas-based sprinter is living the high life with an Audi Q7, a 2024 McLaren 750S, and a collection of other high-performance vehicles. Being one of only three athletes to clock sub-10 in the 100m, sub-20 in the 200m, and sub-44 seconds in the 400m—alongside Michael Norman and Wayde van Niekerk—has significantly bolstered his earning potential.
Additionally, Fred Kerley’s status as a two-time winner of the Diamond League series, securing victories in 2018 with a prize purse of $50,000 and again in 2021, earning $30,000, has significantly contributed to his overall earnings. Kerley’s net worth is projected to be around $5 million in 2024, though the exact figure remains under wraps as we head into the 2024 U.S. Olympic Trials. So what are his various sources of income?
Major endorsement deals of the track and field star
Like many successful athletes, Fred Kerley makes a substantial income from endorsements and sponsorships. He’s had deals with Nike, PACE (a sports management and marketing company), and CXP. In 2023, he became an athlete ambassador for TAG Heuer, and after the 2023 World Championships, he signed a sponsorship deal with ASICS. However, at the 2024 NYC Grand Prix, he was spotted carrying Puma spikes with sponsor signage in the background, leading to the announcement that he and ASICS had parted ways.
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While his current sponsor remains a mystery, this could change any day now, with either Nike or Puma potentially set to back the 2022 World Champion on his road to the Paris Olympics. On top of endorsements, Kerley also earns a significant chunk of his income from prize money at various competitions, including national and international championships and Diamond League meetings.
As we reflect on his current financial standing, his impressive track record, and his marketability, who do you think will be Fred Kerley’s next sponsor? Will it be Nike, with its legacy of supporting elite athletes, or Puma, looking to make a statement with a world champion on their roster? Share your thoughts in the comments below!