Ka-Ching! Ahead of the 2024 United States Olympic Trials, the two-time World Champion Sha’Carri Richardson may be eyeing gold in Paris and understandably so. But it certainly looks like she is already digging that with her money moves along the way.

Over the past half-year, the 24-year-old dynamo has scored 9 major deals, boosting her already impressive net worth, which is rumored to be somewhere between a whopping $1 million and $5 million. And guess what? Her latest gig has her rubbing shoulders with none other than tennis legend Venus Williams.

More Power to Sha’Carri Richardson with her latest venture

In an Instagram post on Thursday, June 6, Sha’Carri Richardson unveiled her latest brand collaboration with Powerade, a subsidiary of Coca-Cola. In her post, the track star was seen wearing a cool blue shirt with a neon harness belt, her nails painted blue with big red polka dots, and holding a blue “Power Ade” bottle. The post’s caption read, “@itsshacarri is here to show what MORE truly means. #TeamPOWERADE #ItTakesMore”  

Apart from the tennis legend, who has been associated with the brand since 2009, the collaboration positions Sha’Carri Richardson among names like Derrick Rose and Chris Paul, among others. Her partnership with Powerade not only highlights her growing influence in the sports world but also aligns her with a brand known for its support of rising athletes. But this ‘power’ move is just scratching the surface of Richardson’s endorsement empire.

Sha’Carri Richardson’s fashionable self makes a mark

In February 2024, Sha’Carri Richardson teamed up with Jacquemus and Nike for their Spring 2024 collection. The drop included a stylish fusion of Nike’s sporty vibes and Jacquemus’ chic flair. From trendy tops like “Le Haut Drapé” to stretchy dresses like “La Robe Drapée” and even sleek biker shorts called “Le Short Drapé,” all in cool colors like white, grey, and dark pink, that’s not all.

For those chill vibes, the loungewear collection also featured hoodies, tees, and joggers with laser-cut Swoosh designs, and let’s not forget the kicks that included the J Force 1 sneakers in a sleek dark brown with a unique design. In the very next month, Sha’Carri struck a deal in a completely different genre, stunning many.

A ‘tech’tonic move from Sha’Carri

In March 2024, Sha’Carri Richardson dropped the news of her association with Google Android through her X-handle. In a 56-second snippet, she teased the Circle to Search feature, tagging it as a “WOW kinda vibe.” Joined by Bronny James, they showcased how this new update lets you search right on your screen; no app switching is needed. Bronny’s basketball practice scene quickly turned into a search for information about a vase, while Sha’Carri brought her signature moves into the mix, vibing with her track pals.

Google’s campaign highlighted the AI-powered feature, featuring a diverse lineup of celebrities like Naomi Campbell and Brent Faiyaz. Adrienne Lofton, Google’s Global VP of Integrated Marketing, emphasized the importance of showing folks the ropes with AI and making tech accessible and fun.

A dash of fresh air in the purse

Again in March, Sha’Carri Richardson joined her official sponsor once again to celebrate Nike’s iconic Air Max sneakers. She teamed up with the brand for a stunning photoshoot that perfectly captured the Air Max’s essence. The captivating pictures debuted on the official Nike Women Instagram account, showcasing Richardson in all her glory.

Meanwhile, on her personal Instagram, the track star treated her followers to a reel from the shoot, expressing her excitement with the caption: “💅🏾✨🔥 Feeling ❤️ in the new #AirMaxDn.” She was donning a crisp white full-sleeve top paired effortlessly with Nike Pro shorts in the images. Her trademark flaming orange hair added a pop of color, complementing her Nike-themed nails and, of course, the stylish Air Max DN sneakers that completed the ensemble.

Go green, get rich

Sha’Carri Richardson continued her streak of lucrative deals leading up to her season opener at the Diamond League Meeting in Xiamen. The reigning World 100m champion recently inked a partnership with Whoop, a prominent brand specializing in tracking recovery, cardiovascular strain, and sleep.

In a video shared by Richardson, she sported a vibrant green Nike tracksuit while on the track, playfully remarking, “Y’all know… y’all got green machine on the scene. That’s funny,” as she flaunted her matching green nails. As the video concluded, a voice questioned, “Did you intentionally pick the color green?” punctuated by the caption, “Chasing gold in the green.”

Groove to the tunes of Sha’Carri Richardson

In May 2024, Sha’Carri Richardson wowed fans once again in a fresh audio campaign for Beats by Dre’s Solo 4, just as she geared up for her first win of the season at the Prefontaine Classic on May 25. The World 100m champion looked stunning in the ad by the American audio giant, showcasing the sleek white Beats Solo 4 alongside her signature black Nike trainers, both on the track and in the studio.

Sharing her excitement on social media, Richardson posted, “Running it back with @beatsbydre My new campaign for Beats Solo 4 #beats partner.” Beats by Dre highlighted how music plays a pivotal role in Richardson’s life, keeping her focused and reminding her of her journey. Richardson’s association with the brand dates back to 2021, and she’s been featured in ads alongside rap star Kanye West. The brand stood by her side even when she was disqualified from taking part in the Tokyo Olympics because of marijuana usage.

Channeling the inner strength into brand collaboration

On May 8, Sha’Carri Richardson delighted her fans by sharing a picture alongside Jordan Chiles and Kristie Mewis, marking their notable partnership with Danone’s Oikos brand. As she gears up for her journey to the Paris Olympics, Richardson is aligning herself with their empowering “Nourish Your Hustle” campaign.

Her Instagram post, accompanied by the caption “#Ad Squad 💪🔥🤩,” expressed her enthusiasm for the collaboration with @OIKOS, teasing, “Wait and see what high-protein snacks we have in store for y’all 👀 #OIKOSstrong.” Through this partnership, Richardson was prominently featured in the brand’s advertisements, showcasing not only her vibrant personality but also her athletic skills while promoting her post-workout essential, Oikos drink. She articulated her excitement about the collaboration, emphasizing Danone’s dedication to fostering change and prosperity, especially in supporting women’s sports.

Speaking of the Paris Olympics and women’s sports, Nike unveiled Team USA’s uniforms in Paris in April. With kits for male and female athletes displayed, the unitard for female track and field athletes received criticism due to its notable high cut on the hip. Although Nike responded to the backlash by saying that athletes would be open to wearing any design that Nike had made (not just the unitard), the damage was already done. But something else the sportswear giant added was the contribution of athletes like Sha’Carri Richardson in conceptualizing the design.

According to John Hoke, the chief innovation officer, Nike consulted many athletes at every stage of the kit design. And when it came to the track and field uniforms, Nike consulted Richardson and Athing Mu. The reigning 100m World Champion may have sported the compression shorts during the Paris unveiling, but it couldn’t be denied that she played a role in making the controversial outfit.

A first-of-its-kind deal for Sha’Carri Richardson

Once again, Sha’Carri Richardson made headlines in May 2024 when she secured a historic endorsement deal with Sprite, joining NBA player Anthony Edwards in a groundbreaking partnership. She added another feather to her cap by becoming the first female athlete in history to sign with the multi-billion-dollar Coca-Cola brand.

Raising a toast to beauty

Two days ago, Sha’Carri Richardson added a new dimension to her career as she joined Olay as their latest brand ambassador. Ahead of the 2024 Paris Olympics, Richardson emphasizes the importance of self-care and prioritizing skincare in her rigorous routine. Partnering with Olay feels like a full-circle moment for Richardson, who recalls fond memories of the brand from her childhood spent with her grandmother. Her favorite Olay product? The athlete-approved Cleansing Meat she shared leaves her skin hydrated and refreshed post-workout.

Reflecting on these burgeoning partnerships and Sha’Carri Richardson’s solidification of her name as both an athlete and an entrepreneur, we eagerly anticipate her journey to the Paris Olympics. Her representation of America on the grandest stage promises to unlock even greater opportunities. What are your thoughts on her money moves? Share in the comments below!