Sha’Carri Richardson Crystal Clear About “Business” Outside Track and Field Despite Brand Deals and Recent Changes

When it comes to track and field, few can match Sha’Carri Richardson’s exuberance. Her eccentric style has drawn comparisons to the iconic Flo-Jo, yet the reigning world champion maintains her own unique presence. Now, as the 24-year-old national sensation aims for her maiden Olympic gold, her off-track activities are also expanding like never before.

Richardson’s deals with multi-billion dollar brands have created quite a ripple across the country in recent months. In the latest addition to the list, she became the first female athlete to be the face of Sprite’s Obey Your Thirst ad campaign. Along with that, Sha’Carri recently also talked about her side hustles that are waiting to see the light of the day.

Sha’Carri Richardson’s off-track success awaits

In a recent Instagram post by Sprite, LSU Tigers star Sha’Carri Richardson opened up about how life has been treating her. In the interview, she discussed the sources of her motivation as she prepares for the upcoming Olympic Games and how she’s coping with the mounting pressure. Sha’Carri also shed light on the business ventures she’s been building behind closed doors. “…off-track I’m gonna get into my business, I’m gonna soon be dropping my hairline, I also am looking into actually doing my own clothing,” revealed a nervous Sha’Carri.

She is understandably curious to see what the future holds for her big plans. She mentioned that her interest in exploring the fashion world stems from her unique outlook on style, which has helped her become one of the most recognizable athletes in the world.

“I’m really excited about those, so stay tuned,” said Richardson in the interview. Along with reiterating how her family has been one of the main pillars of her life, Sha’Carri once again made it clear that the 2024 Paris Games will be one of the most crucial moments in her life and that she will leave no stone unturned to bring out the best in her on the big stage. As Richardson’s quest for her maiden gold nears realization, it appears that the world’s biggest brands are eager to give her the platform she deserves ahead of the big event.

SCR under the spotlight for sponsors around the world

In recent months, Sha’Carri Richardson has secured some incredible sponsorship deals that are sure to evoke envy among her peers. With Nike’s larger-than-life ad campaign taking over her hometown of Dallas, Richardson’s fans were elated to see her reach for the skies. Rallying behind her, Sha’Carri’s fans were quick to shut down any criticism that sought to dampen the mood. Furthermore, only last month, news of the sprinter joining hands with the $ 42 billion brand Danone also created turbulence among her fans. “Our voices are very important to make everybody understand that women are strong and powerful,” said Sha’Carri after her collaboration with Danone.

On top of her sponsorship deals, Sha’Carri Richardson’s on-track prowess could potentially bring in an astounding $1 million if she plays her cards right ahead of the 2028 Olympics. Not only are brands eager to partner with her, but even the Paris authorities are looking forward to hosting the explosive star in their pristine city. Statues of the biggest American stars, including LeBron James and Sha’Carri Richardson, have been erected across the French capital to create hype for the upcoming Games.

How excited are you to see Richardson’s fashion line hitting the shelves? Tell us what are your expectations about Sha’CArri revolutionizing the fashion world with her products.