Behind the shining lights of the track and field, there lies a void. While we only get to see the luxurious lifestyle of the top-end stars, others lag behind significantly. In order to be successful, mere hard work won’t do. A stable rolling of finances is equally important. And this is where the track and field realm lacks significantly. Most of the track and field athletes do not have enough resources to fund themselves. In one of the most memorable instances, as many as 35 unsponsored US athletes showed up at the Olympic trials. Clad in all-back, logo-less gear, the athletes were a stark reminder of the lurking evil. 

Now, steps have been taken by several authorities to somewhat curb the disparity. Sebastian Coe led World Athletics announced a prize money of $50,000 for all the gold medalists in Paris. Again, while this was a historic move, the funds were only limited to the top achievers. Next up, there’s Alexis Ohanian and Michael Johnson trying to make track and field financially stable with their Athlos NYC and Grand Slam Track. However, these were only recent additions and did not happen until 2024. 

Thus, sitting amidst lockdown, Canadian pole vaulter Alysha Newman decided to take an unconventional step. In order to fund her track and field journey, Newman opened an OnlyFans account! Now, OnlyFans often has a negative connotation for its unfiltered and adult content. Thus, naturally, eyebrows were raised and questions were hurled at Newman for her controversial choice. However, the 3x Olympian remained undeterred and started connecting with her audience in an unconventional manner, while building her brand. 

And now, Newman is trying to lighten up the lives of all those athletes who are struggling to make ends meet. Thus, in the latest announcement, Newman stated that she will be launching ‘Hyper Talent.’ With the help of this aid-driven management program, talented athletes will be taken under the program to solve their financial troubles. Opening up about the same on an episode of ‘You Only Die Twice’ podcast, Newman stated, “I’m pretty excited that we started Hyper Talent. It’s an aid-driven management agency, and I want to help and Von and the team, Kelly and Claire, we all want to represent the best of the best athletes the way that they deserve.”

The Canadian pole vaulter also went on to mention that she would be signing up as the first athlete. Gradually, the program will be having more athletes join forces as the LA 2028 gradually comes closer. She also mentioned how artists and different industries too, will be a part of the Hyper Talent program. Well, it is quite evident that the risk that Newman took back in 2021 has paid off for her. But back in the day, her agents were in utter shock as they found out on social media. 

Alysha Newman details her OnlyFans decision

Locked up in COVID, Newman wanted to find a way to monetize her track and field career. Thus, navigating through various options, the Canadian athlete stumbled upon the London-based content subscription platform. But her initial days were not easy. In fact, she was being questioned by her agents. Speaking on the ‘You Only Die Twice’ podcast, Newman mentioned that it was her independent idea. Thus, when she posted the news on Instagram, the track and field star got a call from her agents. 

“Yes, completely. I actually posted it on Instagram, and my agents at the time called me and were like, ‘What are you doing?’ And I was like, ‘What do you mean, what am I doing? This is exactly what I want to do,’” recalled the Canadian. She further stated that her fans already se*****zed her as she performed on the tracks. Thus, it would be better if she channeled the same emotion to transform it into a give-and-take mechanism. 

Speaking about her reason for taking such a drastic step, Newman stated, “Well, with the COVID Olympics, I said, ‘Perfect. People already se—–ze me in a sport, so I fit the brand of OnlyFans.’ And then, secondly, I wanted to make money because going into the Olympics, there weren’t many sponsors around. It was 2021, and no one knew what was happening.” Thus, with the financial demons still plaguing the track and field realm, Alysha Newman’s bold endeavor is looking to take a step further and lighten up the tracks a bit brighter.