Noah Lyles Subtly Reveals Shocking Value of Adidas Deal That Might Be Bigger Than Usain Bolt

Noah Lyles meant business when he declared, “We’re coming after everything” in 2024. He has set his sights on dominating worldwide, both on and off the track. With goals of breaking Usain Bolt‘s record and achieving a ‘sprint quadruple’, outpacing Christian Coleman at the USATF was just the beginning of fulfilling these bold claims.

And now, as he continues to strive for greatness, he has signed a lucrative deal off-track with one of the biggest sports companies in the world, Adidas. As details of this deal have gone viral, Lyles has added fuel to the speculation, hinting that his contract is on par with Usain Bolt’s.

Noah Lyles teases the value of his Adidas deal

On February 26, Noah Lyles shared a post on X that announced his renewed contract with sports behemoth Adidas. A line stood out that read, “Details of the contract are not available, but the agreement involves extensive commitments both on and off the track and is the richest contract in the sport of track and field since the retirement of Usain Bolt.” So addressing this, a handle on X called Tee (@realtalkwithtee) asked, “So if Usain Bolt signed with Puma for 10 million per year, whatttttt the hell did Noah Lyles just sign for yalll???”

Below this update, multiple people shared their take regarding the speculation surrounding the value of Noah Lyles’ recent contract extension with Adidas. Joining the discussion, Noah Lyles himself joined in humorously, stating, “That is definitely the 10 million dollar question,“ adding a speculative emoji. This banter has ignited a flurry of speculation online, making Noah Lyles’ collaboration with the brand all the more exciting, just as his announcement was.

How Lyles announced this lucrative deal

On February 26th, Noah Lyles made a splash on X by sharing a significant throwback: a video of himself being interviewed ahead of the 2016 Olympic Trials. In the video, Lyles was asked by the interviewer about turning pro, to which Lyles confirmed the news, saying it was true and “it freaked some people out; some people didn’t believe it.” This moment was highlighted by Lyles because soon after this race, where he finished fourth as a high school senior, Adidas signed him.

Read more: “Freaked Some People Out”: Noah Lyles Dropped the Biggest Shock of His Career in 2016

This nostalgic post ignited excitement as he unveiled his renewed contract with the brand, extending their partnership through the end of the decade. Notably, this includes coverage for the upcoming 2024 Paris Olympics and the 2028 LA Olympics. As fans await more news regarding the deal and what lies in store, could Noah Lyles’ deal surpass Usain Bolt’s? Comment below!

Also read: Noah Lyles Contests Against Lionel Messi and Novak Djokovic for a Huge Honor