Noah Lyles has been vocal about sharing his role in increasing the popularity of track and field sports. On several platforms, the 6x world champion suggested new directions to popularize the sport for the commoners. It includes engaging them more with the sports and the veterans who feel disconnected nowadays because of a lack of interaction with the current grain of athletes. Therefore, it was expected that the prominent track and field character would surely proceed with his take on the current fiasco between FloTrack and NBC Sports.
The fiasco has put a question mark on the economic viewership of track and field sports in the upcoming days. So, being a flag bearer of the movement to popularize track and field, Noah has projected some valuable notions on the topic.
Noah Lyles bats for putting money into the contests differently
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The sky-high subscription rates in FloTrack compared to NBC Sports and Peacock have already kept the track and field fans at bay. The primary problem is regarding the broadcasting of the Diamond League at a larger subscription rate. Such a high price chart might drop the viewership of track and field sports, which are already going through lots of obstacles. Taking full cognizance of the situation, Noah Lyles pointed out the need for sports in the current situation and it was not the lofty subscription rate. Rather, he mentioned, “I wish. Flotrack offered more money to host the diamond league domestically. Thats how they got it.”
I wish. Flotrack offered more money to host the diamond league domestically. Thats how they got it.
— Noah Lyles, OLY (@LylesNoah) April 11, 2024
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Being one of the most standout track and field leagues in the world, the Diamond League showcased Xiamen Airlines as the title sponsor in the 2023 season. This year as well the Chinese airline company will remain the title sponsor. However, as per Noah, there should be more money infused into the championship from the sponsors in place of inflicting a larger subscription rate. Notably, Noah Lyles is not the only one to put their thoughts on the matter.
Tara Davis-Woodhall delivers her take on the deteriorating situation
After witnessing the drastic jump from the annual rate of USD 59.99 to 149.99, track and field fans engaged in lambasting the FloTrack over the internet. However, in countering the situation, the broadcasting authority could turn off the comment facility in one of their IG reels. That added fuel to the already complicated situation. Meanwhile, Noah Lyles’s compatriot in the Stars and Stripes, Tara Davis-Woodhall, occupied the floor to speak her mind.
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Through one of her IG stories, the Glasgow World Indoor champion remonstrated, taking the fans’ sides. Her caption roared, “turns off comments because they know this is a bad idea for the sport.:)”. Needless to say, both athletes hold a distinct memory from the Diamond League in the past. So, in the upcoming days as well, Noah Lyles and Tara Davis-Woodhall will appear on the Diamond League discipline again. So on that estimate, they don’t want their fans to be devoid of the watching experience.
Read more: “Why Would I Help”: Usain Bolt’s Unwillingness Toward Noah Lyles Explained by His Rival