Olympic champion Michael Johnson has set out on a bold project to establish a ground-breaking track league in association with Winners Alliance, hoping to completely transform the track and field world. Johnson, whose illustrious career has included four Olympic gold medals and a plethora of world records, is committed to taking the sport outside of its customary boundaries and developing a platform that draws spectators.

With little opportunity for competitors to show off their skills and limited TV coverage, track & field has battled for decades to remain relevant outside of the Olympic Games. The American sprinter who is now retired holds the world records for both the 200 and 400 meters. He also once set a record for the quickest time ever for the 300 meters.

Michael Johnson’s fan-focused track league

Working with Winners Alliance, a top athlete licensing and sponsorship company, Johnson hopes to create a track league. With an appeal similar to that of the main professional sports leagues in the US. The league aims to engage current fans and draw in new ones by emphasizing athlete exposure and storytelling. In an exclusive interview, Johnson stated, “The track has been such a big part of my life,” he continued, “and I’m in a position to help this sport get back to where it should be.” 

Since its founding last year, Winners Alliance has depended on Johnson’s connections and experience. This is an opportunity for the eight-time world champion to further solidify his legacy in the game. The combination of Winners Alliance’s history of athlete sponsorship, along with Johnson’s experience and love for the sport, make the league promising for the future.

The real Johnson’s opportunity is more than perspective

Although the league’s start has generated excitement, there are still a lot of obstacles to overcome. Such as finding sponsors, forming media relationships, and negotiating the complexity of international sports governance. Johnson, however, seems unfazed, citing his enduring love for the game and will to succeed despite setbacks.

Moreover, Johnson does not see his new league as a rival. Rather, he thinks it can improve the standing of the Diamond League. Johnson and his colleagues are concentrating on using the hype around the next Summer Olympic Games in Paris. All eyes will be on Johnson and his group as the league takes shape, as they work to bring their vision of a revitalized sport to life.

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