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Grant Holloway's net worth is skyrocketing—Is he the most marketable athlete in track and field today?

I didn’t come to the party to stand on the wall.” – Grant Holloway has effortlessly jumped every hurdle on his illustrious journey. The 26-year-old initially was on the path to playing professional football. But he made a detour while at the University of Florida, and the rest, as they say, is history. The stands at the historic Hayward Field witnessed the silver Olympic medalist effortlessly finish with a world-leading time of 12.86 seconds. As fate would have it, this was his career’s second 12.8. The first? You guessed it, he finished with 12.81 seconds at the 2021 Trials.

The 3-time World Champion has made it clear that he wants to medal every single year till he retires. And it looks like he’s already doing that. He had a strong start by setting the world record at the World Athletics Indoor Tour in Madrid. He will now be shifting his focus to the 2024 Paris Olympics. As he prepares to set foot on the world’s biggest stage, he will be looking to change his silver into the coveted Olympic gold. And while fans are looking forward to witnessing that, there still remains a burning question in their mind: How affluent is he?

How rich is Grant Holloway?

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Grant Holloway professionally started his journey in 2019. As per his goal, he’s secured a spot on the podium at every major championship since. He currently has a net worth of an estimated $300 thousand million. I know what you’re thinking. How did he get there? Here’s the thing, many athletes usually compete in competitions that offer a prize purse based on their position on the leaderboard. Apart from this, athletes also get paid for public appearances.

However, the Olympian could’ve had a far larger net worth if he’d pursued his passion for football. Holloway had the chance of being an NFL player before electing to compete as a hurdler. If he hadn’t gone pro in 2019, he could’ve pocketed $3.26 million, which was the average pay an NFL player received back in 2019. But, most athletes also earn through several endorsements and sponsorships. Let’s take a look at:

Endorsements of the Paris Olympic bound athlete

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Holloway has previously stated his nonchalance for endorsements. “Someone asked me earlier like if you talked a little bit more, if you ran your mouth a little bit more, you will get more sponsors or you will have more deals or vice versa.” The Olympian expressed that he’s content with not being the center of attention off the track. He believes his prowess on the track is more than enough for him to attract sponsors.

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Grant Holloway's net worth is skyrocketing—Is he the most marketable athlete in track and field today?

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He continued, “I’m putting the work in at the stage that matters.” Despite not worrying about sponsors, the athlete has previously been associated with big names like Fitaid, UBS, and Adidas. But earlier this year, the athlete announced his partnership with a major luxury jewelry brand, Perry. He announced it with on Instagram, captioning the post “Adding some new members to the family tree! @perry.jewelry welcome! Who’s next?!

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The Olympian signed with Adidas fresh off the collegiate track back in 2019. Before confirming the partnership, rumor mills were in full throttle after sporting the athlete wearing Adidas gear from head to toe. But he didn’t keep the track and field community in suspense for too long. Holloway announced the partnership on twitter, clearing all the speculation and has been with the sports apparel giants since then.

After successfully punching his ticket to the French capital, he will now shift his focus to bringing home Olympic glory. “In Tokyo, I wasn’t on my A game, and it showed. Some of the times when you win so much, I think it kind of overshadows what you actually accomplish.” The hurdler aims to clinch a gold in the 110m hurdles in Paris. He continues, “My biggest goal now is just redemption.” Will we see Grant Holloway finally tick off his goal of winning an Olympic gold? We will just have to wait and watch, so stay tuned! Because by the looks of it, the 3-time World Champion isn’t done yet!

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