Noah Lyles, made waves this week by securing a contract extension with Adidas, binding him to the brand until the 2029 season. The announcement, orchestrated by his agency Global Athletics & Marketing, grabbed headlines, positioning it as the most lucrative track contract since the retirement of the legendary Usain Bolt in 2017.
However, amidst the buzz, the exact value of Lyles’ contract remains shrouded in secrecy, known only to a select few: Lyles himself, his agent Mark Wetmore, Spencer Nel, the head of sports marketing at Adidas and perhaps a handful of individuals within their inner circles. Despite fervent speculation from his fans, Lyles has remained tight-lipped. He recently expressed his wish to disclose the details, stating, “I wish I was able to say how much it was.” The veil of mystery surrounding Lyles’ deal only adds to the intrigue surrounding one of track and field’s brightest stars.
Noah Lyles spills the beans on secret jaw-dropping deal
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Recently, a video surfaced on X, shared by Athletics Weekly, featuring Noah Lyles discussing his anticipation for upcoming events. Reflecting on his achievements and the thrill of performing before a global audience, Lyles expressed a blend of excitement and frustration. “The first time I got to hear a 6-time world champion in front of a world crowd, so every time I get to hear that, it gets me pretty excited about Boston,” he shared, hinting at the immense energy surrounding major competitions.
“I wish I was able to say how much it [new contract with Adidas] was.”
Noah Lyles states now most track and field stars are getting paid, there should be more transparency and the sport has to adjust with it 💬
He also says there was a number in there close to the $20m people… pic.twitter.com/MEhbG0TUnp
— AW (@AthleticsWeekly) March 1, 2024
Amidst preparations for significant meets, including USA’s, Lyles disclosed his training regimen focused on enhancing endurance through rigorous 200m workouts. As he delved into his preparations, he couldn’t help but touch upon the topic of his recent contract extension with Adidas. “Congrats on the new contract,” remarked the interviewer, prompting Lyles to express his wish to disclose its value.
As he says, “I definitely wish we were able to say how much it was.” Lyles said, “In fact, somebody made a tweet and they were doing some math off of the $20 million that is assumed that Bolt made in 2017. And I’m not gonna lie, there was a number in there that was very, very close to the real thing. And I was just like, dang. I wish I could just at that moment actually say what it was.” Since then, fans have been buzzing with speculation, adding to the intrigue surrounding Lyles’ latest achievement.
Read More: Adidas Opens a Box of Memories to Support Noah Lyles at World Indoor Championships
Fans continue to guess the value
Amidst the flood of comments, one fan humorously quipped about Noah Lyles’ Adidas contract extension, suggesting that according to his sister, it’s “enough money to buy all the groceries he wants.”
According to his sister, “It’s enough money to buy all the groceries he wants.” 😄
— Keisha Caine Bishop (@sunshine182225) March 1, 2024
Another fan chimed in with praise for Noah Lyles, applauding his perspective on earnings and highlighting the importance of advocacy among elite athletes.
Noah is spot on about earnings. The major thing lacking in most elite athletes is advocacy. I really like this kid https://t.co/fIXNDKToLG
— Karen Madden (@karendmadden) March 1, 2024
Another fan joined the conversation with a dose of humour and confidence, stating, “If I’m beating yall in the 60s then it’s bad “
“If I’m beating yall in the 60s then it’s bad 😂😂” https://t.co/ugjq7s47Lv
— ShanGlo ✨ (@ShannGlow) March 1, 2024
Adding a touch of intrigue, another commenter playfully included a GIF hinting at their curiosity about Noah Lyles’ undisclosed contract details.
https://t.co/wvQoTjQgwA pic.twitter.com/xkMFhykpVR
— Paris 2024 (@usernamestrack) March 1, 2024
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As the conversation continues to buzz with speculation and admiration, one thing remains certain: Noah Lyles continues to captivate both on and off the track, leaving fans eager for more glimpses into his world.
Continue Reading: Noah Lyles Possibly Enters Adidas’s Top 10 Paid Athletes After Recent Comment
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