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USA Today via Reuters

USA Today via Reuters

Basketball legend, LeBron James‘s passion extends beyond the sports community. He has persistently voiced for the African-American community in the past. He intends to bring the greatest stories from his community to the forefront by using his power as a successful athlete. In 2014, James and his business partner, Maverick Carter, launched their media house, Uninterrupted. It specifically focuses on content related to athletes and their distinctive journeys. Recently, a publication by Black Enterprise revealed the star athlete’s Emmy-winning company is working on Olympic icon, Carl Lewis’s unconventional path to greatness. 

The track star was voted ‘Sportsman of the Century’ by the International Olympic Committee in 1999. Hence, it’s unquestionable that the documentary will be one of the most-awaited features in the sports domain. It will spotlight his personal life encircling family and friends, along with the turning points of his journey that are unheard of. 

LeBron James’s legendary endeavor beyond NBA

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According to the Black Enterprise article, the 38-year-old pro is aiming to inspire the world with Lewis’s mighty contributions to the sports field. The 2-hour-long film shall highlight the pioneering journey of the icon spanning his 18-year career. “The unconventional path he took on his way to winning nine Olympic gold medals,” the source stated. It is brought together by Uninterrupted and Noah Media Group, a production house based in London. 

USA Today via Reuters

Hence, film director and co-founder of the latter, Gabriel Clarke, spoke, “We are absolutely delighted to be partnering with Carl to tell his timely and important story…The aim has always been to capture the true scale of his sporting and cultural impact, making LeBron, Maverick, and the brilliant UNINTERRUPTED team the ideal production team-mates.” Lewis, 61, took to his Twitter to share the feat, garnering much attention from the fans. 

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Additionally, the 1980 Olympic debutant recently illustrated how his zealous efforts came to fruition, at the Indian Sports HonorsHe shared, “The greatest thing about sport is that the basics will never change. It is hard work, dedication, and sacrifice. And that sacrifice is practicing day in and day out…Everyone that has success has the same message—hard work, focus, dedication, and sacrifice” The eight-time World Champion served as the breakthrough for American sports, and his triumphs have earned a place in G.O.A.T history. However, this isn’t the first documentary by the media house that is based on a sports legend. 

LeBron James produced a film on Muhammad Ali

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In 2016 news surfaced that the NBA Superstar will be aiding the production of the boxing great, Muhammad Ali feature film. “It’s tough to put into words how much it means to me to be a part of this project honoring the legacy and telling the extremely important story of the great Muhammad Ali,” James expressed. 

via Getty

The idea was announced the same year the legend passed away. It was eventually released in 2019, making it a super-hit documentary. The following year, James and his company received massive endorsements of $100 million from his investors. This encouraged him to aggregate all his three companies, SpringHill Entertainment, Robot Company, and Uninterrupted into a mother organization, SpringHill Company.

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The Muhammad Ali feature emerged to be the fans’ favorite over time. Therefore, there’s no doubt that the Sports Illustrated Olympian of the Century’s story would be any different. When do you think the sports world will get to witness the great’s backstory? Tell us in the comments.