Andre De Grasse, the 29-year-old Canadian speedster, has redefined the nation’s sprint legacy. His Olympic record is nothing short of astonishing: six medals, a podium finish at every Olympic event since his 2016 debut and a historic feat as the only Canadian to claim three Olympic medals in a single event. To top it off, he’s the first Canadian sprinter to win a Diamond League title, clocking a blistering 19.76 in the 200m last September.

Beyond his track and field legacy, Andre De Grasse has also captured the spotlight for his brand deals and endorsements. His track and field career marked a turning point when he moved from collegiate to professional athletics with a brand deal with Puma in 2015. What changed following the deal? Well, it brought professional glory to the Canadian star and an array of sponsors, significantly adding to his net worth. How much does that add to the worth of Andre De Grasse’s? Let’s have a detailed breakdown and find out the total earnings of the star sprinter.

What is the net worth of Andre De Grasse?

Interestingly, basketball was the first sporting love of Andre De Grasse, rather than track and field. It was in high school that he took track and field seriously, and since then, he has inked his name in the annals of athletics history. With fame came a slurry of deals piling up his net worth. Andre has a net worth of $4 million as of 2024. A significant chunk of his money comes from brand deals as well as the prize money in the events he competed. His first big money-churning deal came in 2015 when De Grasse struck a partnership with Puma. The then 21-year-old Canadian sprinter signed a whopping $11 million with the potential to make as much as $30 million following exemplary performances.

He was over the moon following his deal and, taking to CBCSport, said, “Puma gave me an offer I couldn’t refuse, “I’m just ready to live up to the hype now.”

At the time, Puma had the sprinting legend Usain Bolt under its fold, too, making De Grasse a select few track and field athletes alongside Bolt to have a contract with Puma. Interestingly, with all his earnings and deals, De Grasse still doesn’t stand anywhere against the lighting bolt in terms of earnings. The Jamaican superstar has a worth of 30 million, making him the top-earning sprinter in the world. That said, the Olympic sprinter is expanding his business footprints and counts renowned brand names apart from Puma as his partners.

What are Andre De Grasse’s brand endorsement deals?

Andre De Grasse, the reigning 200m gold medalist at the Olympics, has a slew of brands under his belts. Besides Puma, De Grasse also endorses smart insole maker Plantiga Technologies Inc. Interestingly, a chance encounter with Plantiga founder Quin Sandler in 2018 led to a workout session featuring the company’s insole sensors. It was enough to convince De Grasse to become both its investor and brand ambassador. Besides that, a portable gym equipment manufacturer, Tut Fitness Group Ltd., and online mental-health assistance provider MacroMind Media Inc. also have deals with the Canadian sprinter. Expanding his brand endorsement and calling his deals side quests, De Grasse also has shaken hands with Disco Inc., an online learning platform. 

According to De Grasse, “I just want to open myself up to more opportunities,” he said. “As I get a little older — and I’ve been in this sport for a long time — I’m just trying to think about the next steps moving forward of what I want to do when I when it’s all said and done.”

Now, the Canadian speedster is poised to compete in the 100m men’s final after finishing third in the semifinals, clocking 10.07 seconds. If his past exploits are any indicator, he is a strong contender for the medal. Another Olympic win will surely bring him more brand sponsorship boosting his net worth.