Surprising flips are taking place at the US Olympic Trials 2024, as elite competitors get ready for Paris. A sudden change of sponsorship for sprinter Fred Kerley is one of the more unexpected happenings. This alteration not only influences his financial situation but also establishes a new collaboration with a well-known celebrity.

Athletes were wrapping up their preparations and Fred Kerley revealed his partnership with Skims, Kim Kardashian’s clothing line. Following Kerley’s dispute with ASICS about sponsorship, this news was released. With the collaboration with Skims, Kerley’s Olympic adventure is expected to take a major turn for the better.

Fred Kerley’s partnership with Skims

Fred Kerley announced the news of his new endorsement agreement with Skims on Instagram. The partnership comes after Skims and Team USA had a fruitful prior engagement during the Olympics. Among the incredible athletes featured in the new campaign, which launches today, are gymnast Sunisa Lee, sprinters Fred Kerley and Gabby Thomas, swimmers Jessica Long and Caeleb Dressel, and dual-team sprinter and soccer midfielder Nick Mayhugh. As these Olympians and Paralympians get ready to participate on the international scene, the partnership highlights their accomplishments and routes, showcasing their power.

Skims, a brand owned by Kim Kardashian and renowned for its fashionable undergarments and loungewear, will supply Team USA’s official underwear and loungewear. Kerley is one of the well-known Olympians and Paralympians in the most recent campaign. This agreement guarantees Team USA athletes stylish and comfy clothing for when they chill in the Olympics.

Kerley made the move to Skims following a big sponsorship setback. When Kerley was seen sporting Puma spikes rather than ASICS during the New York City Grand Prix, his ASICS sponsorship was abruptly terminated. “ASICS and Fred Kerley have mutually parted ways and he is no longer an ASICS-sponsored athlete,” the sports company said on social media. “We wish him the best in his career.” However, Kerley was financially impacted by the sudden termination of their collaboration, as he had been dependent on ASICS and Nike for support. A major financial setback for Fred Kerley would be losing ASICS as a sponsor. Kerley has amassed a $5 million net worth through the backing of ASICS and Nike. Given this deal’s abrupt cancellation, Kerley had to find fresh partners fast.

Skim’s collection and Kim Kardashian’s thoughts on the collaboration

The partnership with Skims covers the gap left by ASICS and gives Kerley much-needed assistance. The collaboration between Skims and Team USA for the Olympics underlines the brand’s dedication to helping elite athletes. Kerley now has the support he needs to get ready for the Paris competition owing to this contract. What makes this collaboration unique, and why is it appealing to players and spectators alike? Regarding the popular underwear brand’s most recent athlete partnership, Kardashian told GQ that “Sports and fitness have always been really important in our family growing up.” This collaboration is with Team USA. Skims is in its third official connection at the Paris Games, having made its debut in the Tokyo Summer Olympics in 2021 and continuing at the Beijing Winter Olympics in 2022. But there’s a fresh turn this time.

Menswear will be a part of Skims’ collection for the first time, in response to the tremendous demand from male competitors at the last two Games. “After so many male athletes were requesting it the past two Games,” Kardashian noted in an email to GQ. The new line of apparel will include loungewear, swimsuits, T-shirts, underwear with patriotic prints, and improved adaptable items for athletes with disabilities. Kardashian remarked, “I love the way it brings everyone together,” highlighting the ability of fitness and sports to unite people.

The 29-year-old’s visibility and marketability are increased by Kim Kardashian’s engagement, which provides additional celebrity endorsement. High-performance athletes have needs that are well-aligned with the comfort and quality reputation of skims. Both Kerley and Skims gain from this collaboration, which raises the brand’s profile in the sportswear industry. Thus, as Skims gets ready to join Team USA in Paris, its’ aim is centered around the idea, of offering fashionable and practical attire for athletes in and out of the field.