
via Reuters
Paris 2024 Paralympics – Opening Ceremony – Paris, France – August 28, 2024 Flagbearers Nicky Nieves of United States and Steve Serio of United States lead their contingent on the Champs-Elysees during the opening ceremony REUTERS/Eng Chin An

via Reuters
Paris 2024 Paralympics – Opening Ceremony – Paris, France – August 28, 2024 Flagbearers Nicky Nieves of United States and Steve Serio of United States lead their contingent on the Champs-Elysees during the opening ceremony REUTERS/Eng Chin An
The 2024 Paris Olympics and Paralympics may have wrapped up, but the excitement is still buzzing! Paris, in all its glory, welcomed millions with wide-open arms—no COVID-19 restrictions like Tokyo 2021 in sight. It was Europe’s first Summer Olympics since London 2012, and the City of Light absolutely delivered. With no pandemic hurdles to slow things down, this year’s Games shattered viewership records—whether fans were roaring in the stands or cozying up at home streaming every moment! From the athletes to some of the favorite creator apps, everyone teamed up to make this a truly unforgettable event!
ADVERTISEMENT
Article continues below this ad
Just before the Paralympics kicked off in August, the International Paralympic Committee (IPC) teamed up with TikTok to launch some seriously exciting plans for the 2024 Paralympic Games. The idea? To bring Para sport to the world like never before! With over 400 clips of epic sporting moments, shared in that classic @Paralympics style, they made sure everyone gets in on the action. And guess what? There were nearly 50 TikTok LIVEs with Paralympians showing off behind-the-scenes vibes from Paris—talk about getting up close and personal!
What’s your perspective on:
Half a million dollars for para-sports—Is this the start of a new era for Paralympics?
Have an interesting take?
And it doesn’t stop there! TikTok LIVE handed us all a front-row seat to the Paralympics, and they even got exclusive Phryge gifts. For every gift sent, TikTok donated to help the IPC’s programs, which were all about giving people with disabilities more opportunities to get involved in sports. Plus, we got daily highlights from all 22 sports, along with some quick, fun explainer vids so we know what’s up. This year’s Paralympics? It indeed was one for the books!
Thanks to all the TikTok love, the Paralympic raised a whopping $500,000 in funding for the IPC’s Para sport development programs. IPC dropped a press release earlier, announcing how their partnership with TikTok was all about reaching fans across the globe with some amazing content during Paris 2024. And boy, did it work! The Paralympics’ official TikTok account blew up with over 125 million views and 6 million engagements. Talk about going viral!

And get this—TikTok creator Zac Brady, who’s got over 475,000 followers, was right in the middle of all the action! Brady, who’s disabled, got the chance of a lifetime to travel to Paris and cover the Paralympics. It was his first trip to Europe, and he was totally outside his comfort zone, but TikTok had his back, helping him get everything sorted for the trip. He told Forbes how he had no clue what to expect when he touched down in Paris, but it turned out to be an unforgettable adventure! Safe to say, TikTok really helped make the Paralympics bigger and better than ever this year!
But Zac Brady wasn’t the only one spreading the love for the Paralympics! A whole squad of athletes jumped on board, using their social media platforms to hype up the Games and making it unforgettable.
ADVERTISEMENT
Article continues below this ad
ADVERTISEMENT
Article continues below this ad
Have something to say?
Let the world know your perspective.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
Debate
Half a million dollars for para-sports—Is this the start of a new era for Paralympics?