Last year at this time, swimming enthusiasts were buzzing with excitement as the Swimming World Cup was gearing up to make waves in three vibrant European cities over three thrilling weeks, featuring intense long-course racing. Fast forward to this year, and the 2024 season is back! And this time it is making a splash in the Asian region!

And here’s the other thing: there’s some serious cash on the line at each event for the top 20 swimmers, with a jaw-dropping $112,000 in prize money for each stop! So, who’s funding this mega prize pool? And who are the generous sponsors making it all happen and willing to dish out such hefty rewards to the winners?

Key Sponsors of the 2024 Swimming World Cup

The excitement is bubbling over for the 2024 Swimming World Cup as it dives into the vibrant cities of Shanghai, Incheon, and Singapore! This thrilling series is backed by a fantastic lineup of sponsors, who are like the secret sauce, making this event not just possible but spectacular. Kicking things off this year, UPCX-Platforms, known for its open-source payment systems, proudly announced its partnership to support not just the Swimming World Cup but also the World Aquatics Championships in Doha 2024. You’ll spot the UPCX logo shining brightly on athlete race bibs and all over digital content during the events.

And that’s not all! The iconic Omega is making is back at it! Having been an official partner of FINA since 1973, Omega’s legacy continues. Hold up, there’s more! Some faces like Yakult, Nongfu Spring, and Myrtha Pools are also jumping on board, rolling out the red carpet for the grand spectacle that is the Swimming World Cup 2024!

With such fantastic sponsors on board, the 2024 Swimming World Cup is shaping up to be an unforgettable experience for the athletes! Thanks to these generous sponsors, there’s a hefty prize pot on the line for the swimmers. But how can fans in the U.S. catch all the thrilling action live as these competitors race for that impressive prize money?

Broadcasting list and how USA fans can watch the Swimming World Cup live

Not just one or two, but a whopping 16 broadcast partners are on board for the 2024 Swimming World Cup! From the likes of NBC Sports Network, ESPN, CBC, Eurovision, and more, the Swimming World Cup is making sure that no fan misses out on the electrifying action in the pool.

And for the fans in the U.S., NBC Sports is the go-to channel, showcasing a variety of events from swimming: All Sessions to Artistic Swimming: All Finals. Fans can also catch Diving: All Finals, Water Polo featuring all USA matches, and the thrilling semi-finals and medal matches for both men and women! Plus, for those who want to catch every splash and dive, the live action for every sport is just a click away on the World Aquatics website!