John John Florence might have made his pro debut at the tender age of 13, but he has been surfing long before that. He comes from a surfing background, courtesy of his mother Alexandra Florence. With her help, the Hawaiian surfing icon made a splash in the ocean at six months old! From being a a young prodigy to now being #1 on the World Surf League table, the Olympic hopeful has sure come a long way. Despite rupturing his ACL in 2019, Florence secured his spot in the 2020 Olympic Trials. Another ACL rupture and a postponed Summer Games later, he was back in the Japanese capital vying for an Olympic Gold. But his quest was cut short in the last 16, and he had to return home with a shattered dream.

This time around though, things are different. John John Florence is in peak form as he heads into the Paris Olympics. With three second place finishes and 1 victory at the Surf City El Salvador Pro, the iconic surfer has had a good season so far. He got to test the Olympic surfing waters at the Tahiti Pro, and clinched a silver. But that hasn’t stopped him from hoping for a gold at the Summer Games. As we patiently wait for the Games to commence in 22 days, many have a burning question on their mind:

How rich is John John Florence?

JJF, as he is fondly called, has an estimated net worth of $12 million as of 2024. Like most athletes, he has earned his fair share of income via competitions, endorsements, and more. He’s also had a documentary about him in 2015 called “View From a Blue Moon”. The budget for this surf film went over $2 million. His earnings have also placed him among the highest-earning surfers in the WSL. He has earned a total of $1,023,800 from these competitions alone.

Florence annually earns an estimated $3 million from his surfing career. On the odd chance of an injury or no show due to any other reason, he still walks away with $600,000 according to his contract. He has also earned a fair share from prize money at several competitions. In 2016, he walked away with $75,000 at the Eddie Aikau Big Wave Invitational. At the Vans Triple Crown of Surfing in 2022, he earned around $66,500. His lowest was at the Hurley Pro Sunset beach in 2023, where he received $13,500.

John John Florence won several bonuses and received a total of $5,329,200 from business deals, competitions, and several brand endorsements. However, he earned the title of the highest-paid surfer first in 2016. With just contests and sponsorship money alone, he had an estimate of $5.3 million.

Throughout his illustrious career, Florence has partnered with several brands over the years. He had signed a $30+ million deal with Hurley in 2017 that would have expired this year. However, he parted ways with the brand with just 4 years left on his contract. As we inch closer to the Paris Olympics, let’s take a look at who the iconic surfer is associated with this year around!

His major brand endorsements ahead of Paris Olympics

Over the years, Florence has been associated with Machu Picchu Energy, Stance, Nixon, VEIA Supplies, Clif Bar!, Yeti, Pyzel surfboards, and Therabody. However, in 2024, the surfer was announced as the co-sponsor of the 2024 Surf League Pro Pipeline. He has also created social media content for brands like AirBnB, Whoop, and Michelob Ultra.

His social media posts garner a great amount of attention, and he even has a Florence’s picks section on Yeti’s websites. Despite launching his own brand called Florence Marine x in 2020, it is still going strong in 2024, adding to the surfer’s revenue. The 2-time World Champion has also been associated with VIVOBAREFOOT and Futures Fins this year.

As the Olympian prepares to make a splash at the 2024 Summer Games, we are eagerly waiting for what else he has in store for us. While things didn’t work out back in 2020, this year might just turn out differently for JJF. Will we see the iconic surfer bring home the coveted gold or will he wash out like he did back in Tokyo? We will soon find out!