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The advent of social media popularity has brought drastic changes in several industries across the world. Undoubtedly, it has channelized various ways of making money. In that light, surfers too found a plethora of sources to finance their surfing journey other than just surfing brands. Recently, new age surfer Koa Rothman compared how surfers today have more financial resources.
A few hours ago, the 29-year-old surfer uploaded another vlog on YouTube titled “HOW SURFERS MAKE MONEY. WHAT HAS CHANGED?”. Rothman discussed how social media has made surfers independent of their earnings.
What Koa Rothman thinks about the social media money-making game?
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Surfing became popular when social media was not a household thing. It introduced various legendary surfers in the industry like Mick Fanning, Mark Richards, and many others. Moreover, in those days surfers had really restricted money-making resources.
In Rothman’s podcast, he revealed that previously surfers would depend on surfing companies. Brands would get attracted to those surfers who would perform well or do crazy surfing styles. They would immediately sign them up for endorsing their brands. Surfers would wear the company’s t-shirts or appear in their magazines. That’s how they would get money.
However, now the situation has changed completely and the credit majorly goes to social media. Rothman explained in his vlog, “ Now full change there are so many ways to make money as a surfer even a lot of people who aren’t professional.” Surfers are now capitalizing off by just their presence on social media. Indeed, surfers are now creating a financial resource for themselves by endorsing and collaborating with brands off and on social media. Furthermore, Rothman expressed what he thinks of such a huge change, “ I honestly really really like where it’s gone because it gives you so many more outlets and you rely far less on like bigger corporations I guess”
Social media indeed deserves credit for popularizing many surfing aspects. Recently, it made electric surfing boards a hot trend among surfers.
South Asians going crazy over electric-surfing boards
Anything unusual that goes on social media indeed becomes a trend. Recently, a video shared by Chinses news agency Xinhua made headlines for its never-seen E-surfing video. For the unversed E-surfing boards eliminate the need for surfers to paddle and it brings more speed that makes the surfing experience thrilling.
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Xinhua shared a video of a China-based company that manufactures mind-blowing e-surf boards that can speed up to 45 km/hr and stay charged for a three-hour long ride. The video captivated so many surfing enthusiasts that it has become a rage in the South Asian region.
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What change do you think social media has brought to surfing?