After Losing a Major Promoter Earlier This Year, WSL Announces New Title Sponsor for US Open of Surfing

After a brief respite since the pandemic, the US Open is back in hot water. The surfing tournament is facing a huge challenge in 2023. Their main sponsor so far has been Vans, but this year the company has decided not to renew their sponsorship contract. It creates a huge vacuum in the resources of the tournament’s organizers. Wallex, a digital payments service provider, replaced the Costa Mesa-based brand. The WSL announced this week that Wallex would be the title sponsor for the US Open of Surfing, which will run from July 29 to August 6. The tournament will be held in Huntington Beach, California.

The massive surf competition has now been rebranded as the 2023 Wallex US Open of Surfing Presented by Pacifico. With this new sponsor, the tournament has found a new lease of life. They announced that all events will continue as usual with some exciting new additions. Audiences will enjoy watching thrilling performances both on land and in water.

New Surprises Await at the 2023 Wallex US Open of Surfing

Expert riders and acrobats will perform jaw-dropping stunts and tricks on motorcycles on the beach. Visitors must look out for the Nitro Circus’ Full Throttle FMX, which will showcase the extreme skills of these daredevil athletes. The most well-known FMX riders, such as Jeremy “Twitch” Stenberg, Jarryd McNeil, Keith Sayers, Beau Bamburg, and also Brian McCarty, will be defying all expectations with their death-defying jumps and flips. On the water, visitors can enjoy stunning displays of aquatic skills by professional surfers. The tournament will also feature WSL’s Challenger Series and other regional and international participants. They all trying to qualify for the World Tour to be held next year.

The mantle of the US Open of Surfing has changed hands many times in the past. Each time the sponsor has brought something new to the tournament. Now that Wallex has taken over, they have made many changes and also added more exciting features. In the past, under Vans, the event had a more family-friendly outlook. With Wallex, that trend will continue but with some adjustments. “As such, fans can expect more than just a surfing competition, as the US Open’s festival-style setup will include activities and experiences for the whole family,” clarified a WSL official to Orange County Register.

New Sponsors And New Look For The US Open of Surfing

One of the major attractions will also be the Huntington Beach Longboard Classic which is part of the WSL Longboard Tour. Apart from the tournament, you can also expect a lively party atmosphere on the beach with food trucks, beach games, and live music. Other activities to entertain spectators will be the WSL One Ocean activities, WSL Rising Tides gatherings, and surfboard shaping. You can also get the autograph from your favorite athlete at the signing booths. These and many more activities have been arranged by the new sponsor Wallex.

Read More: “Expect a Fresh Approach”: US Open of Surfing Faces a Big Challenge in 2023 After This Brand Pulls Out From Sponsorship

In total, 128 surfers, out of whom 48 are women, will be competing in the tournament. The competition is intense because only ten spots are available for men and five for women. You can cheer for your favorite athlete from the beach. The best part is that there is no entry fee to the tournament. Plan a day out on the beach and catch the mind-blowing performance at the tournament between July 29 and August 6.

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