Shaun White, the five-time Olympian snowboarder, is a person of great taste and business wisdom. The snowboarding legend learned about the power of his image as early as a teenager. Since then, he made conscious choices about what he represented. Significantly, the flying tomato has always chosen to be the face of the brand he truly connects with. Moreover, as a man of creativity and skill, he is now onto a new collaboration that might excite you.
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Indeed, it’s his every fan’s dream to watch the snowboarder zoom past the snowy mountains. What if one had time to do it by his side? To fans’ delight, White collaborates with a luxury boutique hotel to provide an exclusive snowboarding experience with the legend himself.
Ride with Shaun White
Caldera House – Luxury Jackson Hole Mountain Hotel in Teton Village has joined hands with the three-time Olympic gold medalist Shaun White for an unforgettable snowboarding experience. With a price tag of $185,000, Jackson Hole’s hybrid hotel and the member-only club have curated a program to create a complete and fulfilling day with the champion.
The first event of the day is choosing the right equipment at the Caldera House’s onsite gear shop based on their skills and the current snow conditions. Then the guests head to the Jackson Hole Mountain Resort for the much-awaited snowboarding experience with the legend. And the day ends with fine dining and après-ski sessions at the member’s lounge.
READ MORE: ‘Flying Tomato’ Burger, Which Is Free for Shaun White, Costs Unreasonably High to Other Customers
Apparently, the whole experience can be customized to guests’ level of expertise in the sport and interest for groups of up to six. Furthermore, it comes with lift tickets and accommodation in one of the suites.
Shaun is a sure bet
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According to Forbes in February 2022, it is estimated that he has earned $1.5 million in payments from his sponsors in the last year. Besides, John Grady, a sports law professor, said, “From an endorsement perspective, he’s a sure bet.”
Regarding launching his line of products, he said his dream was to see a group of young hoarders have that little white stripe on their base, “like my little army” White said.
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Eventually, Shaun and his elder brother partnered to launch their active lifestyle brand. It includes a line of outerwear, snowboard goods, and streetwear apparel. These are available in Backcountry, Whitespace’s exclusive retail partner.