Days After Securing Million Dollar Collaboration, Shaun White Unveils Exciting Surprise for Snowboarding Enthusiasts

Despite retiring from snowboarding, Shaun White continues to be a fan favorite, and so does he keep returning the love. The Olympic Champion tasted unprecedented success on the snowy slopes, with the highlight being winning 3 golds in 2006, 2010, and 2018 in the Winter Olympics. After hanging up his skates in 2022, White launched his brand, White Space, a shadow of his snowboarding and skateboarding greatness. Although the brand is still in its initial years, White Space is increasingly gaining popularity among the young masses, and undoubtedly, the fans of the 27-year-old are in love with it. To return the love, White has now announced an exciting surprise.

Shaun White’s token of love for snowboarding enthusiasts

In the latest update on Instagram, Shaun White unveiled a glaring surprise for snowboarding enthusiasts as he set foot inside the Aspen store of White Space. Fans will not only have the chance to take selfies and autographs from him but ride with the snowboarding great as well. “@whitespace_____ pop-up at the @aspenx store in Snowmass! I’ll be popping in and out all weekend riding with fans and hanging! Come say hi and grab some gear”, he captioned the surprise announcement.

White Space specializes in clothing accessories, including customized snowboarding jackets, skates, and helmets. While White’s move also has a business expansion intent behind it, there isn’t an ounce of doubt in the fact that the 3x Gold Medalist’s gesture has shades of love behind it. The move also came after he secured an 80-million-dollar worth deal, and since unwavering support from fans was one of the reasons behind it, the weekend riding is undoubtedly a return token of love from him.

White secures 80-million-dollar worth deal

Leveraging his millions of Instagram following, Insta360 recently teamed with Shaun White to promote their newly launched high-tech Insta360 camera. The duo posted a breathtaking video of White snowboarding on the snowy slopes, and of course, the shots looked like masterpieces due to the promoted camera and White’s exhilarating in-air dance.

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The camera boasts 360° lenses that can capture picture-perfect 5.7k video and 72MP images. The collaboration also included a giveaway for fans, which included a special ‘Shaun White Snow kit’, and they had to tag their mates in the comment section to stand a chance to win it. The partnership is worth over 80 million dollars, further cementing his legacy off the slopes.

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