The International Olympic Committee is incredibly busy planning every nook and cranny of the Paris Olympics 2024. From the construction of the Olympic Village to cleaning the Seine River for the Opening Ceremony Parade, the agenda is jam-packed with tasks. The IOC wants to be on top of every facet of the Olympics. Now, fans have a reason to raise their glasses in celebration of their favorite athletes, marking a spirited partnership that adds fizz to the excitement of the upcoming games.

The IOC earns billions of dollars every year through its collaborations and sponsorship deals. However, breaking a four-decade tradition, the committee has now ventured into uncharted territory by striking a historic deal with a $126 billion beer brand for the Paris Olympics 2024. Here’s more on this unprecedented development.

IOC partners with Budweiser for Paris Olympics 2024

IOC struck a deal with Anheuser-Busch InBev last week on Friday and announced it on their public forum. Thereafter, WXII12 reported the story on their website and provided major insights into the partnership. As per their reports, the Budweiser-makers have landed a three Olympics deal with the IOC. Thus, Budweiser will be the official beverage for the next three Summer and Winter Olympics. When the fans gather in the French metropolis on July 26 to watch the athletes sail into the arena on the Seine, they can cheer for their favorite athletes with a pint of Budweiser.

Looking ahead to the 2026 Winter Games in Italy, the fans can heighten their tolerance of the freezing winds with the help of this Belgium-based beer brand. However, the coup d’état for the multimillion-dollar deal is expected to come in the 2028 Los Angeles Games. The IOC’s decision to include a beer brand in their TOP program may have brought the Olympics to the 21st century.

IOC paving the way for modern Olympic celebrations

The Los Angeles Games were pivotal in rebooting the TOP program in the 80s. Now, the IOC has sought more deals from tech and logistics companies to revolutionize the Games. In the present, they have adhered to the call for inclusivity and added more fringe sports like skateboarding to the event calendar. The youth and beer are a “perfect match” in the eyes of the IOC and AB InBev CEO Michel Doukeris.

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The latter spoke to The Associated Press and said, “ABInBev and our brands, they support sports globally and they celebrate the opportunities that people have to get together, because we all know that beer and sports go very well with the fans.” Now it remains to be seen how Budweiser and their non-alcoholic variant Corona will be received by the fans in the Paris Olympics 2024.

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