via Reuters
Paris 2024 Paralympics – Opening Ceremony – Paris, France – August 28, 2024 Flagbearers Nicky Nieves of United States and Steve Serio of United States lead their contingent on the Champs-Elysees during the opening ceremony REUTERS/Eng Chin An
via Reuters
Paris 2024 Paralympics – Opening Ceremony – Paris, France – August 28, 2024 Flagbearers Nicky Nieves of United States and Steve Serio of United States lead their contingent on the Champs-Elysees during the opening ceremony REUTERS/Eng Chin An
The 2024 Paris Olympics and Paris Paralympics may be over, but the buzz is still going strong! Paris welcomed millions with open arms, free from the COVID-19 restrictions that marked the 2021 Tokyo Games. It was Europe’s first time hosting the Summer Olympics since London 2012, and the French capital didn’t disappoint. With no pandemic limits holding things back, this year’s Games shattered viewership records, whether fans were cheering in the stands or streaming from the comfort of home!
NBC’s $7.65 billion deal for Paris 2024 paid off big time, with 30.6 million viewers tuning in—an 82% increase from Tokyo 2020. Peacock also saw a boost, with fans watching 23.5 billion minutes of coverage, up 40% from past Olympics. And who helped those numbers skyrocket? Snoop Dogg! DailyRapFacts revealed, “Snoop Dogg has officially made $9,000,000 from promoting the Paris Olympics in just 17 days 💶He also increased viewership by 79% 📈.” It looks like Snoop was the secret ingredient for this year’s Olympic hype!
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The Olympics might usually steal the spotlight, but the Paralympics? Oh, they brought some serious heat this time! And guess what? They didn’t even need Snoop Dogg to break records. Paris 2024 took things to a whole new level, shattering streaming numbers left and right. Sports Pro Media shared that this year’s Paralympics racked up an insane 207 million minutes of viewing time—that’s 11 times more than Tokyo 2020!
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On September 2nd, USA Network hit a major milestone with 222,000 viewers, making it the most-watched Paralympics cable broadcast ever. NBCUniversal crushed it with Paris 2024, streaming 1,500 hours of action across all 22 sports on Peacock, smashing previous records by day two!
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And that wasn’t all—over 140 hours of Paralympic coverage graced NBC, USA Network, CNBC, and Telemundo’s screens. But wait, there’s more! NBCUniversal also snagged a 60% jump in sales compared to the Tokyo Paralympics, thanks to a record-breaking number of advertisers. Talk about rewriting the history books!
Even without Snoop Dogg promoting the Paralympics, the event didn’t miss a beat! Plenty of Olympic athletes and fans showed up in full force, giving their support and love to the athletes.
Paris Paralympics promoted and supported by the crème de la crème of the sports world
While Snoop Dogg might not have been in the mix, the Paris Paralympics got a major boost from other stars! Flavor Flav, the American rapper, made a splash by backing the Games and showing love to the athletes. He hopped on X and tweeted: “Paralympics is coming soon… and y’all missing some real entertainment if ya ain’t following @Paralympics social media ,,, I don’t know if I should be laughing that hard.” His tweet didn’t just turn heads—it fired up a lot of excitement and support for the Paralympians.
via Reuters
Paris 2024 Paralympics – Opening Ceremony – Paris, France – August 28, 2024 General view during the opening ceremony as the Obelisk of Luxor on the Place de la Concorde is seen REUTERS/Eng Chin An
And it doesn’t stop there! Just before the Paralympics kicked off, swimming legend Michael Phelps jumped in to keep the Olympic buzz alive. He took to Instagram to shine a light on the Paralympics by sharing an energetic reel from Ilona Maher, the rugby star and Paris Olympics bronze medalist. In her vibrant post, Maher built up the excitement for the Paralympic Games, getting everyone pumped up and ready for the grand event.
But that’s not all! Noah Lyles got in on the action too. He shared a fun post from Nick Mayhugh, a Paralympic sprinter and soccer player. The post had two street banners: one asking, “What Do I Do With My Life Now That The Olympics Is Over,” and the other joking, “TAKE A NAP AND STRETCH THE PARALYMPICS START AUGUST 28TH.”
And that’s just the beginning! The Paralympics really stole the show, with tons of support and a historic turnout. It’s definitely one for the books! What was your favorite moment from the Games? Drop your highlights and let’s relive those epic moments together!
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Paris Paralympics: Did it really need Snoop Dogg to make history, or did it shine on its own?