NBC Eyes to Break NFL?s Billion Dollar Record After Securing $1B in Ad Sales for Paris Olympics 2024

Ever since its inception in 1896, the Olympics have been celebrated as one of the most prominent sporting events in the world. This is an event that has been through so many ups and downs over the years, but its charm just grows with each edition. Witnessing iconic athletes like Michael Phelps, Usain Bolt, Florence Griffith Joyner, Katie Ledecky, and so many more this sporting competition has been an absolute treat to watch. With its growing popularity, the event has also garnered the interest of broadcasting giants like NBC, which holds telecasting rights to the 2024 Paris Olympics.

With fans eagerly awaiting next year’s Olympics, the excitement is palpable as records are poised to be shattered. In line with this fervor, NBC has its sights set on breaking the National Football League’s ad revenue record, having already secured an impressive $1 billion in Paris Olympics ad sales.

Will the Olympics break the NFL’s record?

During the 2021?2022 season, the National Football League (NFL) set a new record after the league secured colossal advertising revenue of $4.43 billion. In a study done by the Standard Media Index (SMI), it was a 14 percent year-over-year (YoY) increment that resulted in a gain of $545 million compared to its prior season. As per the reports Variety, in an attempt to get past these numbers, the Olympics’ broadcaster, NBCUniversal, has already started to experience increased interest from advertisers for the 2024 Summer Olympics in Paris.

Talking about this, Dan Lovinger, the president of the media company?s Olympics and Paralympics sales, stated, “With almost ten months to go, we are exceeding where we were. We are in very good shape.”?Without revealing the exact figures, the American English broadcasting giant has been reported to have reached an estimated mark of $1 billion in advertising sales for Paris next year.

However, several significant changes have been made for Paris due to changes in viewership patterns, declining linear audiences, and increased digital consumption. Furthermore, advertisers are rooting for the athletic extravaganza even after stiff competition.

The event shows no signs of stopping

Super Bowl LVIII, scheduled for next year, has garnered interest from advertisers, and the Olympics are also maintaining their popularity with growing demand from advertisers. Both events are going to present a cost-efficient means for advertisers to reach millions with a single message, in contrast to the often fragmented exposure seen with streaming video.

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With Fox Corp., the broadcasters of the Super Bowl, securing an estimated $600 million in national ad sales, both events promise to provide the edge of seat entertainment next year. NBC Universal has already sold out the Paris Olympics’ live opening ceremony broadcast, and only a limited number of units are remaining. 2024 is also looking packed with two of the most significant events ready to kick off.

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