War Eagle Sunisa Lee, Swiss Cup Champion Jade Carey?s Team Celebrates Major Industry Milestone

As professional gymnasts navigate the world of sports and professional lives, the right brand endorsement is necessary to strengthen their public image. Young Olympian gold medalists, including Jade Carey and Sunisa Lee have collaborated with a leading boutique talent agency. It represents their ideals for developing a dynamic visual identity and expand outreach, as well as giving clients a slice of life experience that other brands would seldom provide.

SMITH&SAINT embodies the vision to represent the next generation of athletes, influencers, and digital entrepreneurs. And certainly, Carey and Lee are two of the most well-known names in gymnastics since the Tokyo Olympics. Recently, Jade Carey took to Instagram to celebrate SMITH&SAINT’s recent success, a monumental lynchpin that would put consumer-driven talent agencies to shame.

SMITH&SAINT wins a huge laurel in the talent scouting realm

In a recent story on Instagram, Jade Carey highlighted and gave a huge, well deserved shout out to SMITH&SAINT?s achievement. Oregon State gymnast and Tokyo 2020 Olympic floor exercise champion, Jade Carey, mentioned the agency for winning the Boutique Talent Agency of the Year. S&S is based in Boston, and the client range typically includes Olympians, influencers, personalities, and chefs.

Alongside Jade Carey, Sunisa Lee, who was the winner of the women?s individual gymnastics all-around Olympic gold medal in Tokyo, is represented by S&S CEO Britt St. George. It is a female-led talent and brand-building agency, founded by two attorneys. Moreover, the agency adopts a 360-degree approach to help leverage a brand as well as people’s skills both online and in real life.

SMITH&SAINT was one of the notable winners this year across 20 categories. It was a part of The Influence Award 2023 winners, voted for the best Boutique Talent Agency. The agency is all about building careers and uplifting brand operations with care, finesse and alacrity.

Brands collaboration bridging gaps and inequalities for college athletes

Olympic gold medalists like Jade Carey and Sunisa Lee are redefining their name, image, and likeness (NIL) while balancing their lives as gold winners and college athletes. S&S has enabled these Olympians to balance college gymnastics while enabling them to capitalize on their NIL while still maintaining eligibility. With the changing NIL rules under the NCAA, SMITH&SAINT is helping them reorient their partnerships to maintain authenticity.

Read More: Energized After Swiss Cup Victory, Jade Carey Reveals Her Secret to Sustained Vigor

Not only this, S&S is aimed at aiding the athletes to inspire the next generation. As these gold medal winners have become important influencers, with the right brand engagement they can turn into digital dynamos to influence the world positively.

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