Simone Biles has yet again joined another list filled with legends at the young age of 25. Recently, Biles took to her Instagram to share posts and stories about a deal she has bagged. As per the deal, Biles is featured on the box of a breakfast cereal, whose company aims to create champions. The special edition boxes of the cereal always feature an entity that has achieved exceptional feats in its line of sports. For instance, in 2004, Michael Phelps was featured in one of the special edition series after he won six gold and two bronze medals at Athens. 

Likewise, other celebrities who have been the face of the brand include Justin Gatlin, Serena Williams, Michael Jordan, etc.

Simone Biles bags the deal with Wheaties

On 20th January 2023, the official Instagram handle of Wheaties announced that the gymnastics GOAT Simone Biles would be the face of their newest limited edition series. Wheaties dubbed Biles as a leader, an advocate, and a champion. “She’s the greatest of all time. SIMONE BILES is the face of our newest, limited-edition Wheaties box. In-stores now. 🐐,” they added in the announcement.

Following the announcements on the social media platform, Biles attended the official event to unveil her new Wheaties box and meet her fans. Additionally, Biles posted a series of photos from the event as her Instagram story. The first few stories were pictures of the gymnast from the event, and the latter showed her interacting with her young fans. Through her last story, Biles shared the news that the boxes are now available in the stores. “New @Wheatiescereal box in stores now! #ad,” she wrote.

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Similarly, Biles also shared a post with a photo of herself holding the newest limited edition orange box. In the caption, the gymnast wrote, “It’s here!!! My second @wheatiescereal box is rolling out in stores now. Keep an eye out for the new design in a cereal aisle near you. 🧡#wheatiespartner #ad.” Furthermore, just like Biles mentioned in the caption, this isn’t the first time she has been the face of the said brand.

The 100 years celebration

In June 2022, Simone Biles became a part of the Wheaties Cereal family for the first time. Sharing the news with her fans, Biles posted a video on her Twitter handle. In the video, Biles shared how honored she felt about joining the “unique club” of legends. Moreover while growing up, Biles had always looked up to stars like Serena Williams and Dominique Dawes. Naturally, she felt overwhelmed when given the chance to share the same title, Wheaties Champions, as her idols.

Furthermore, Biles was the final face of the limited edition gold-foil century collector series launched by the brand to celebrate their 100th anniversary. One of the other entities part of the said series was Michael Jordan. Though the first series was shared with other legends, the current one seems to be focusing solely on Biles.

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