These days, being a social media influencer is pretty common, but keeping that momentum going? That’s a whole other game. Olivia Dunne, the LSU gymnastics superstar, isn’t just holding her own—she’s absolutely crushing it with over 7 million followers on TikTok and 4 million on Instagram. While Livvy may be the face of it all and one of the most famous athletes in college sports, her sister Julz Dunne is the true mastermind behind her thriving social media empire!
Here’s the scoop: Olivia was hitting the books and training hard during the day, but by night, she was all about creating social media content. Julz was right there with her, brainstorming ideas and helping with the filming. Once Olivia had shot the videos, Julz took over the editing while Olivia practiced her routines. Talk about teamwork making the dream work!
In the latest LSU docuseries The Money Game, Olivia Dunne dazzled on screen as a gymnastics star, but the real behind-the-scenes magic was thanks to her sister, Julz. This series offers an exclusive backstage pass to LSU’s 2023-24 athletic journey, diving deep into how NIL (name, image, and likeness) is transforming the game. The spotlight may be on Olivia, but Julz is the unseen maestro, pulling the strings and making magic happen behind the curtain.
Olivia Dunne spilled the beans with GQ Sports on how Julz is her social media secret weapon. “Julz is great! She’s with me right now. She’s with me all the time,” Olivia shared. On those marathon practice days, Julz takes charge of their brand, guiding Olivia on what to say and capturing the perfect angles for their videos.
But Julz doesn’t just handle the camera—she’s also the mastermind behind the editing and sends the final product off to brands. Olivia raved about Julz’s skills, saying, “She knows the angle I need, and she puts the video together and sends it to the brand. She is on top of everything, and she’s the brains behind the operation, truly.” Livvy admires Julz’s smarts and work ethic so much that she jokingly called her the “CMO” of their brand. It’s clear that Julz’s behind-the-scenes hustle is what keeps Olivia’s social media game strong. But how have the documentary and her social media presence helped Olivia with the guidance of her sister Julz?
How Olivia Dunnes’ sister boosted her cash flow
Olivia Dunne and her sister Julz are not just sisters—they’re practically inseparable, and they’re both social media stars in their own right. Livvy’s got millions of followers glued to her every post, while Julz is rocking her own following on Instagram, TikTok, and Snapchat. And guess what? They’re both LSU grads too! Talk about a sister duo with some serious style!
But did you know Olivia’s given her sister major props before? In the recent docuseries, Olivia shared that Julz isn’t just helping out; she’s been the mastermind behind perfecting those social media captions. And if there’s ever a hilarious post on Olivia’s feed, you can bet it’s Julz’s work, not her little sister’s.
With a little help from her sister and a lot of social media sparkle, Dunne’s sitting pretty as the highest-paid female athlete and the second-highest NIL earner, according to On3. Her social media game is on fire, scoring her some seriously cool brand deals.
She’s cashing in big time with brand partnerships like Vuori, where she’s the face of their campaigns. She’s also vibing with Accelerator Active Energy, Nautica, Purina Pro Plan pet food, and American Eagle Outfitters. And let’s not forget, she snagged the No. 48 spot on Forbes’s 2023 Top Creators list, racking up an impressive $2.3 million.
As she keeps rising and growing her fanbase, with a little help from her sister, we’re curious—do you have a sibling who’s the mastermind behind your own show? Drop your thoughts in the comments below and share if your sibling is the secret star making things happen behind the scenes!
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Is Olivia Dunne's success more about her talent or her sister Julz's strategic genius?