Olivia Dunne at Risk of Losing #2 NIL Spot as Arch Manning Rises and Bronny James Vanishes From Rankings

Olivia Dunne’s athletic ability and social media impact has captured the attention of sports fans. In addition to her success on the mat, Dunne, an LSU gymnast, has also achieved success in the Name, Image, and Likeness (NIL) valuation sector. Dunne comes in second on the On3 NIL 100 rankings with an astounding 13.2 million social media followers and a $3.9 million NIL worth.

But the environment is shifting quickly. With a NIL worth $2.8 million, Arch Manning, the quarterback for the Texas Longhorns, is getting closer. As for Bronny James, he was once a strong contender, but his NIL value dropped significantly, and he disappeared from the ranks. These changes have made Dunne’s standing questionable regarding the NIL standings.

The University of Texas sophomore Arch Manning’s NIL evaluation has increased significantly. Manning has 301k social media followers, and his current NIL valuation is $2.8 million. His rise to fame has been propelled by the legendary football tradition of the Manning family and his outstanding on-field accomplishments. Arch possesses significant marketability and an established fan base due to his familial ties to Peyton and Eli Manning.

In comparison to Dunne, Manning has a lesser social media following, hence his rise in the NIL rankings is surprising. However, he is a great asset for marketers willing to invest in collegiate athletes due to his outstanding football history and on-field talent. His NIL valuation has grown from $346,000 to a much higher amount, indicating his increasing impact.

Meanwhile, Dunne had a rapid ascent to fame on NIL. She has more than 13.2 million followers on social media and is well known for her superior gymnastics skills. Manning’s NIL value is anticipated to increase as he performs well on the field. Dunne is under pressure to hold on to her second place. With Arch Manning’s recent rise in the rankings, Dunne’s current NIL valuation is $3.9 million, putting her just behind Colorado Buffaloes quarterback Shedeur Sanders.

Olivia Dunne’s NIL partnerships and Bronny James’ fallout

Olivia Dunne’s expanding social media presence and collaborative efforts have contributed to her success in the NIL sector. She revealed a multi-million dollar partnership with Passes, a platform that helps creators monetize their social media presence, in May 2024. Her NIL valuation is anticipated to increase as a result of this connection, making her a strong candidate for the top place.

Deals with companies including American Eagle, Vuori, Nautica, and Body Armour are part of Dunne’s varied NIL portfolio. She has a sizable social media following and these sponsorships have firmly established her position as a key player in the NIL industry.

Furthermore, the NBA legend LeBron James’ son, Bronny James, used to be a major player in NIL values. Bronny capped the NIL rankings in 2023 with a whopping $5.9 million in valuation. However, after going into cardiac arrest in July 2023 and being out of action for about five months, his career took a dip for the unexpected. After he came back, Bronny had trouble getting back into his groove, and his squad was unable to make it to March Madness.

By April 2024, Bronny’s NIL valuation had dropped to $3.7 million. Additionally, by June 2024, it had dropped even lower to $3.2 million after another $582,000 loss. His fall from grace knocked him out of the top ranks, making room for players like Dunne and Manning. Bronny’s difficulties show the unpredictability and volatility of the NIL market, where valuations can be heavily impacted.

Bronny has room to grow, even despite his current setbacks. Regaining his footing in the NIL rankings can be made possible by enhancing his on-court play and obtaining fresh sponsorships. But for the time being, the dynamics of competition among athletes have changed given the status from the top places. Thus, with the rise and fall sports’ NIL environment is continuously growing.