Back in June, Olivia Dunne and Travis Kelce teamed up for a playful ad with their shared sponsor, Accelerator Energy Drink, where they swapped sports for a day. Fast forward a few months, and Olivia’s got something new in the works that ties back to Kelce! Well, Travis Kelce’s relationship with Taylor Swift has been the talk of the town, so Dunne recently revealed that Swift is actually her dream Name, Image, and Likeness (NIL) partner, adding an intriguing twist to the story.
At the premiere of the Amazon Prime series The Money Game – LSU, Olivia Dunne revealed her dream NIL collaboration, saying, “The Swiftie in me is saying Taylor Swift.” During the event, Dunne and other LSU athletes shared their ideal partnerships as they reflected on the impact of NIL. Since the rules changed in 2021, the gymnast and social media star has capitalized on her influence, earning an estimated $9.5 million. And guess what? At the age of just 21, she’s earning all this. But she isn’t stopping just there.
Olivia Dunne opens up on being a ‘Swiftie’ as she promotes new Amazon doc – and celebrates reaching an eyewatering $9.5M in NIL deals https://t.co/PfV8v2lcjv pic.twitter.com/xHLdQGXz4W
— Daily Mail Online (@MailOnline) September 14, 2024
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Returning to LSU for a final season after helping the Tigers secure a national championship, Dunne is ready to build a legacy in Baton Rouge. Through her Livvy Fund, she’s already making strides by helping female student-athletes at LSU secure NIL deals, recognizing the importance of taking advantage of these opportunities while still in school. “Girls don’t know where to start,” she explained, adding that her mission is to guide and support women in NIL, especially since many women’s sports lack professional leagues after college.
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Dunne’s impressive NIL portfolio reflects her business savvy and influence, having landed deals with brands like Vuori, American Eagle, Nautica, Snapchat, Microsoft, and Accelerator. With 5.3 million followers on Instagram and 8.1 million on TikTok, her massive social media presence has been a key factor in her success. However, the standout moment in her brand journey was her ad with Travis Kelce, which quickly became one of the most talked-about headlines of the year.
Olivia Dunne takes a swing at football
When Olivia Dunne guided Travis Kelce in their ad for Accelerator, the Kansas City Chiefs tight end gave gymnastics a try under her instruction. Dunne taught him how to “stick the landing,” breaking it down into three simple steps: arms out as you hit the mat, arms up to signal the end of the routine, and a triumphant scream. While Kelce didn’t sport a leotard, he followed her guidance with enthusiasm, earning Dunne’s playful approval as she shouted, “10! 10!”—a perfect score in college gymnastics.
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Olivia Dunne and Travis Kelce teaming up—Is this the ultimate NIL dream partnership?
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After Kelce’s gymnastics debut, it was Dunne’s turn to hit the football field. Though Dunne is dating Pittsburgh Pirates pitcher Paul Skenes, her experience on the gridiron is limited. Kelce showed her the proper way to catch a football, showing the “diamond” technique. With a playful shout of “She’s open!” Kelce threw Dunne a pass, which she caught successfully before celebrating with an energetic spike, much to Kelce’s delight.
Accelerator, the energy drink that sponsors Kelce’s podcast “New Heights,” has been a partner of both athletes for months. So, with all this buzz, it’s interesting to think about whether Taylor Swift might just become Olivia Dunne’s ideal NIL collaborator. What do you think? Let us know in the comments below!
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Olivia Dunne and Travis Kelce teaming up—Is this the ultimate NIL dream partnership?