From ruling the gymnastics world to stealing the red carpet spotlight and taking TikTok by storm, Olivia Dunne is everywhere. At the premiere of her Amazon Prime documentary, The Money Game, she was the star of the show, with the film diving into how the Name, Image, and Likeness (NIL) program is shaking up the NCAA scene. Olivia’s journey is a major focus, highlighting how she’s used NIL to supercharge her career and expand her reach.

On the red carpet, Livvy dazzled in a sleek black dress and was all smiles about the documentary. After the premiere, she couldn’t resist posting an Instagram story raving that the show was “SO GOOD.” During the post-premiere Q&A of The Money Game, Olivia opened up about how the NIL program has revolutionized her life. Since the NIL program launched in 2021, Olivia has soared to the top as the highest-paid female athlete in NIL history but she already boasted a massive social media following.

Livvy revealed that the moment she realized the program’s impact was when she landed her first six-figure deal, as discussed in the documentary’s first episode. She admitted, “I think the first real sign was my first deal. It was six figures, it was impressive when it was in front of my face.” Initially, she didn’t grasp the full extent of how NIL would shape her future.

As time went on, Olivia began to see the long-term advantages of the NIL program. She noted, “But then I started thinking about it long term and how NIL will affect the rest of my life and I’m going to be able to work with the brands that I would have never been able to have the opportunity to work with. I just felt extremely grateful and I was excited for what was to come.”

Today, Olivia Dunne stands as the highest-paid NCAA female athlete through NIL, leveraging her immense popularity to build a multi-million dollar empire. With over 13 million followers on Instagram and TikTok, she’s not just riding the wave—she’s setting new benchmarks in athlete endorsements. Her frequent updates and engaging content keep her followers hooked, significantly amplifying her influence and attracting major brand partnerships.

The sponsorships include notable names like Vuori Clothing, American Eagle, Plant Fuel, and Bartleby. She has also made appearances in high-profile campaigns, such as the ManningCast commercial and the SI Swimsuit edition, showcasing her widespread appeal and solidifying her status as a trailblazer in the world of athlete endorsements. Her NIL game’s hit new heights, and her return for a fifth year is inspiring others to chase those big dreams—and maybe even a private jet!

Olivia Dunne teases escape from her LSU fifth year!

After clinching the national title with the LSU Tigers, Olivia Dunne is set to make a return for her fifth year of eligibility. The NCAA’s highest-paid female athlete, she’s clearly not “Dunne” just yet! In an Instagram post on July 8, Livvy announced her decision to stay at LSU for another year. Her lavish lifestyle, partly fueled by her impressive NIL earnings, was recently showcased in a TikTok video where she humorously depicted herself leaving school in a private jet, captioning it, “POV: me leaving school after any minor inconvenience.”

Although the jet was provided by a sponsor for a commercial, it highlights how NIL money can offer athletes such luxurious perks. Olivia Dunne’s success underlines the impact of NIL, which has transformed college sports by allowing athletes to profit from their fame while still pursuing their degrees.

Despite concerns that NIL might lead to students dropping out or not completing their education, many athletes, including Livvy, are balancing their academic and athletic commitments while enjoying significant financial benefits. As Dunne gears up for her final season at LSU, her return is eagerly anticipated, both for her contributions to the team and her continued influence off the mat!