Throughout her professional gymnastics career, Simone Biles has not only been successful in the gymnasium but also outside of it. Along with the shiny medals and trophies, Biles has bagged great sponsorship deals with various high-end brands. One such deal is with the famous sportswear brand, GK Elite. Biles had been a part of the GK Elite family for nearly a decade now. From starting as an endorser in 2015 to taking part in the designing and having special collections released in her name, Biles and GK Elite have come a long way.

Though Biles has been away from the arena for quite some time now, her contribution to the gymnastics world hasn’t seized. Now, while preparing for her big wedding, Biles has another exciting news for her fans.

Simone Biles is eager to share her new collection

The Sports apparel brand GK Elite primarily focuses on stylish yet comfortable leotards. Every month the company releases its new collection with Gymnastics queen Simone Biles as the face of the brand. Recently, Biles took to her Instagram to announce the news of her latest collection. She wrote, “The collection you have been waiting for is here! My new @gkelite styles just dropped and I can’t wait for you to grab one of your own!🤍”

The caption was complemented with photos of the gymnast in various leotards. Matching the vibes of the spring season, the first leotard was full of bright yellow roses and a black and white net-check print in the background. The second one was a light peach and white self-printed halter-neck piece. And the last one was blue and white with the classic sleeveless-round neck design. All the pieces of the collection have Biles’s signature on them.

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More often than not, Biles uses her endorsement deals to be a voice for females and children. Hence, while choosing her endorsement partners, Biles makes sure their ideologies are in line with her values. If not, then the gymnast wastes no time in dropping the partnerships. To Biles, it doesn’t matter if the partnership she is ending is with a top gun like Nike.

Biles had an admirable reason for ending her partnership with Nike

In 2021, the sports world was shocked when Simone Biles parted ways with Nike. Following that, she signed a deal with the GAP-owned brand, Athleta. Revealing her reasons behind the switch, Biles shared that she focuses on brands that can help her use her voice for the betterment of people, especially females, and children.

She felt accepted and got that support from Athleta, not just as an accomplished athlete but as an individual too. With the new brand, Biles believed she could bring about the change she wanted to create. Hence, she decided to take the plunge.

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Through her leotard collections too, Biles aims to ensure that women and young girls are comfortable in their fits while pursuing their dreams in the gymnastics world.