Bronny James is a study of extremes! It is about his Name, Image, and Likeness (NIL) valuation. Since last year, LeBron James’ son has been facing a thorough decline in that valuation. The reason is his absence from the basketball court for a long duration and a dip in his performance after returning to the game. So while last year his NIL valuation was around $5.9 million, as per available reports, it has come down to $3.7 million recently. Amid this, the coming Wednesday will see an updated NIL valuation of the college athletes. Going by the recent trends, James’ valuation might see a further dip. Meanwhile, LSU Tigers’ Olivia Dunne is standing on a $3.7 million NIL valuation right now in a tie with James. And things seem to be showing a distinct movement.
Olivia Dunne once said she earned over $5 million from a single social media post. However, the data is from the past when she didn’t have a retirement possibility lingering around. But now she has! So as she posted, “big announcement tmr!” in her IG story, things took an interesting turn. Notably, her recent victories in the SEC Championships and National Gymnastics Championships might work to amplify her NIL valuation. In the past, a whizz had been seen in her NIL valuation with such big movements in her on-court engagement.
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With her achievements on the court or because of off-court matchups, Olivia Dunne earned thousands of followers on her social media. Presently, she boasts 13.2 million followers across her social media handles, which is once again very close to Bronny James’ 13.4 million.
Furthermore, in the last season, despite her irregular appearance on the court, Olivia kept her average score among the big performers in the purple leotards. So, things could go her way this time as well. Moreover, Dunne already has a big deal coming up in May from Sports Illustrated’ special anniversary edition. That might be another test of her popularity. As Wednesday draws closer, all these matters are surely taking a place in Olivia Dunne’s mind, thinking about the fate of her NIL valuation.
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Another factor that may work for Olivia’s side is her selection of brands and decision-making ability. The combination of these components helped her pull off large deals successfully in the past. Several examples cemented the fact.
Class or money?… Olivia Dunne stands distinct with choices
Since her emergence into fame, Olivia Dunne has drawn attention from many brands. However, she picked up a few- Forever 21, American Eagle Outfitters, and Vuori remained the major ones in providing her NIL deals. From time to time, Olivia has showcased her fall with these product ranges, and with that, her fame has increased exponentially. She has reached the peak of being an influencer on social media.
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Meanwhile, the LSU Tigers’ social media handles have played a fine role in gathering accolades for the Tigers’ senior gymnast. In the gymnastic seasons, the handles remained up-to-date with the on-court and off-court visuals. Olivia Dunne acted as a prominent face in those visuals. With that, her popularity touched the zenith. Another marketing stand has helped Livvy to keep her NIL deal intact.
Livvy has tried to craft a bond in whatever marketing strategy she has taken. In one of the statements, she claimed, “What I love with certain brands is getting long-term brand deals, those are probably the best because you build a relationship with the brand and they want you year after year.” Her charity, The Livvy Fund, also does the same- inspiring the LSU juniors in the route she has been following. Such things would work to dictate her NIL fate on this Wednesday.