Simone Biles loves pushing beyond the usual boundaries. In gymnastics, she’s pulled off feats no one else has—like executing the intricate Yurchenko Double Pike—and taken her medal tally to heights that make her an all-time great. And let’s not forget her off-mat successes, where she’s landed partnerships with esteemed brands, earning her a spot among the top 20 highest-paid female athletes in 2023.

While Biles is already the face of many elite brands, the gymnast—who has an estimated net worth of $16 million—is now venturing into new territories to further solidify her status. This time, it’s her love for food that’s leading her into uncharted waters. But one question remains—how did she build this massive empire over the years? Well, here’s how.

Biles recent collaboration adds to her stature

Get ready for a Simone Biles x hospitality collaboration! Yes, the 11x Olympic medalist is all set to be teamed up as a restaurant partner for ‘A Taste of Gold.’ Located near Gate A8 at George Bush Intercontinental Airport, she’s partnered with the Playmakers Group for this exciting venture. As a true lover of great flavors, Simone is backing renowned culinary maestro Mark Brezinski, who will be the creative force behind the captivating menu.

This launch adds to Simone Biles’ impressive list of partnerships, which have contributed to her significant net worth. Among them is GK Elite, an apparel brand she’s been connected with since 2015, and she still dazzles in their chic leotard designs. Then there was Nike, a legendary partnership that made her feel like a powerful voice representing women and children.

Until she resonated more with Athleta and went that way in 2021. “Using my voice has been very empowering for me and I’m grateful to embark on this new journey with Athleta to inspire young girls and women to do the same,” she said. Back in 2020, Simone Biles also partnered with Uber Eats, sharing the screen with Jonathan Van Ness in a fun and memorable commercial. But as the Tokyo Olympics approached, she shifted gears and teamed up with VISA. Just before Paris, she starred in a commercial alongside her sister Adria, highlighting their close bond and strengthening her association with the brand.

When it comes to beauty brands, Simone Biles has recently added K18 to the list as she’s signed up as their ambassador for the next two years. Throwing her support behind their products, she justifies, “A lot of people think gymnasts don’t do much with beauty— that we don’t wear makeup or change up our hair— but that’s not the case.” She’s striving to set the definition right!

Simone Biles is a marketing GOAT too?

If only these were all. Simone Biles has truly charted a far and wide course when it comes to her endorsements. Remember when she jetted off to Paris for the 33rd Summer Games? Biles flew business class with United Airlines, while the rest of the squad chose Delta One, courtesy of her partnership with them. 2021, she even starred in their ‘Time to let yourself fly campaign!” and agreed that the brand believes in her dreams, on and off the mat. But the list can just go on and on. Here’s a culmination of a few other partnerships of hers.

• Tide
• The Hershey Company
• Procter & Gamble
• Mattress Firm
• Spieth America
• Oreo
• MasterClass
• Beats by Dre
• Wheaties
• Powerade
• Nulo

Who’s keeping track of all this? Well, there’s here 12.8 million Instagram followers, closely watching every advertisement she posts. And as she steps forth with her newest venture, she’s entering a whole new elite territory as an athlete. “I am very excited to partner with The Playmakers Group and their dedicated team to help bring a new restaurant to my hometown airport,” her vision includes giving her native a dynamic upgrade.

But, she’s also following in the footsteps of other sportspersons who are exploring the hospitality space, say Shaquille O’Neal, and James Harden. What do you think of Simone Biles’ slew of brand partnerships? Let us know below!