Olivia Dunne, the LSU gymnast, is back for her fifth year at the university, but there’s so much more to her story beyond gymnastics. With a massive following of over 5 million on Instagram, Olivia’s made her mark in the top tier of the NIL (name, image, likeness) fame game. Thanks to these lucrative deals, she’s built a $6 million empire, and it’s growing by the day.

Her fortune flows largely from her successful social media ventures and partnerships with big-name brands like Vuori, Accelerator, L’Oréal, Spotify, Forever 21, Motorola, American Eagle, Grubhub, ESPN College GameDay, and YouTube. Yet, despite her shining success, Olivia draws inspiration from someone else—following the path paved by her idol in the industry.

In a recent interview with Flaunt, Olivia Dunne opened up about how her mom, Katherine, once shared some wise words: “You’re more than your sport.” Now more than ever, Olivia clings to that advice, using it as a guiding light. One person who embodies this message for her is former US gymnast and five-time Olympic medalist, Nastia Liukin. The two share a special bond—Nastia’s father, Valeri Liukin, coached Olivia back at Karolyi Ranch, and Olivia has always looked up to Nastia, seeing her as the perfect example of someone who took gymnastics and built an empire beyond it.

Olivia Dunne, who once trained at the legendary Karolyi Ranch, where stars like Simone Biles and Aly Raisman also trained, initially met Nastia Liukin through her father, Valeri, who coached her there. But Olivia’s time at the camp wasn’t all gold medals and dream routines. She soon realized it was far from the fun summer camp she had imagined. “I remember the first time I went, I thought it was going to be a fun summer camp with gymnastics. No. I was completely wrong. It shut down, obviously, because it was not a good place,” she shared with Elle, reflecting on the toxic environment that led her to leave.

Dunne admires how Nastia carved out her path, stretching beyond the world of flips and routines. “She grew her brand beyond gymnastics. She loves fashion. She does sports broadcasting,” Dunne shared, emphasizing how Nastia’s journey is a blueprint she’s eager to follow. For Olivia, Nastia’s evolution into the worlds of fashion and broadcasting shows that there’s so much more to life than just the sport—proving Katherine’s advice true every step of the way.

But what brand does Nastia Liukin have that Olivia Dunne admires for going beyond gymnastics and inspires her to follow in those footsteps?

Olivia Dunne draws inspiration from Nastia’s brand

Olivia Dunne who found a wealth of inspiration in Nastia Liukin, back in 2023 launched her “Nastia Liukin for Gianni Bini” capsule collection. Speaking about this stylish line available at all Dillard’s stores, Nastia shared her lifelong passion for fashion, revealing, “My love and passion for fashion have always been there; I even designed all my competition leotards since I was ten or so.”

Each piece in this new collection is not just fabric; it carries heartfelt stories, as every item is named after someone or something significant in her life. Nastia’s flair for fashion radiates on social media as she collaborates with various brands, showcasing her unique style. As if that wasn’t enough, just ahead of the Olympics, Nastia returned to the spotlight with a fabulous Parisian-inspired collection in collaboration with APL, featuring four pairs of sneakers and one pair of stylish slides.

From then to now, this project totally boosts her status as a fashion icon, mixing style and sports in a way that fires up folks like Olivia. Inspired by Nastia’s journey and how she’s built a brand that goes beyond gymnastics, Olivia’s definitely stepping into her shoes, ready to find her own vibe in the fashion world!