“Face of the Paris Games”: Sunisa Lee’s Remarkable Marketability Potential for Paris Olympics 2024 Looks Tremendously High According to the Creative Director

Sunisa Lee displayed an outstanding performance in the 2020 Tokyo Olympics. She confirmed the future of American gymnastics is in safe hands. Lee clinched three medals in her first Olympics appearance. The medals included one gold, a silver and a bronze. Moreover, her performance in the absence of the G.O.A.T., Simone Biles, made it even more special.

The incredible show from the young gymnast has increased her marketability potential to a whole different level. Lee came to the Olympics with a high NIL earning potential and in 2021 it just boosted up more. After the culmination of the 2020 Olympics, the creative director Bob Dorfman predicted the high earning potential of Sunisa Lee for the Paris Olympics.

Bob predicted Sunisa Lee has prodigious sponsorships and endorsements waiting in the future

After her performances at the Tokyo Olympics. The creative director at Baker Street Advertising and Marketing expert predicted her enormous capability to get endorsement deals. In 2021, as the Olympics ended, the NIL earning potential of Lee was big talk. Dorfman said, “Let’s talk seven figures.” He was extremely excited about Lee’s performance and addressed her achievement as huge.

He said, “You would think that all the sponsors would be jumping on her. She could be the face of the Paris games if she sticks around…. There’s just lots of ways she can cash in right now.”

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Indeed, the under-pressure performance from the young gymnast was commendable. Moreover, after winning at the crucial moment, she might go ahead with some big names in college sports. 

Lee has a market valuation of around $1.5 million now

As everyone predicted, Sunisa Lee has become a big name in the endorsement deals in college sports. In the list dominated by football players, Sunisa ranks tenth, with a market valuation of $1.5 million. Sunisa is the only player from Auburn, whereas Bronny James tops the list with a valuation of $7.3 million.

According to reports, Lee earned $75,000 from the Tokyo Olympics medal victories. Thereafter, she signed a deal with the Pearson+ app that helped to boost her earnings. Later on, she joined the DWTS competition where she earned around $295,000.

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This is just the beginning for the 19-year-old gymnast. Later, as we get closer to the Paris Olympics, she might reach another high in her career. As Bob predicted, the star from Minnesota has just begun her journey to become a great athlete for the US gymnastics.