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Debate

Is Olivia Dunne's success more about talent or the strategic genius of her sister, Julz?

Being a social media influencer is pretty common these days, but keeping the hype alive? That’s a whole different story. Olivia Dunne, LSU’s gymnastics star, isn’t just hanging in there—she’s totally killing it with over 7 million TikTok followers and 4 million on Instagram. While Livvy’s the face and one of the biggest names in college sports, her sister Julz is the genius running the show, making sure her social media game stays on top!

Not long ago, Olivia revealed that Julz is the real “Brains Behind the Operation” for her NIL success. But Julz isn’t just along for the ride—she’s making waves with her own growing fanbase on Instagram, TikTok, and Snapchat. Julz is proving she’s a powerhouse in her own right! And now Julz Dunne is dropping hints about some seriously exciting stuff coming up!

Content creator Sam Green gave fans a peek into their recent meetup at the University of Georgia Sanford Stadium through an Instagram story. Sam and Julz were all smiles, rocking comfy outfits, they looked totally relaxed and happy, soaking up the moment. With the stadium all to themselves, it felt like they were just getting started on something big. In her post, Green reflected on how her NIL content workshops started with a simple goal: “to make NIL more tangible and practical for athletes.” She never imagined it would take her to such incredible places and introduce her to amazing people.

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She then went on to rave about Julz, calling her a “bada**” who’s been rocking athlete brand-building and teaming up with top brands worldwide. Green expressed how lucky she felt to know and work with her, saying, “Just the start” of what’s to come. So, keep your eyes peeled—Julz is about to bring some major heat! But hold on, that’s not the whole story!

Julz wasn’t done just yet. She quickly reposted Sam’s shoutout and threw in her own little tease, captioning it, “Big things coming soon.” Could this be a clue to a brand-new chapter Julz is about to embark on? The possibilities seem endless as she hints at an exciting new adventure waiting just around the corner! And here’s a cool tidbit—Julz’s fan base is growing fast, and she’s been a major force behind Olivia’s multi-million empire. It’s pretty wild how Julz’s influence has turned big ideas into reality!

What’s your perspective on:

Is Olivia Dunne's success more about talent or the strategic genius of her sister, Julz?

Have an interesting take?

Olivia Dunnes’ rules the NIL with a multi-million empire thanks to Julz

Julz Dunne has over 100,000 followers on Instagram and TikTok combined. Her Insta is packed with cool vacation snaps, stylish concert looks, and updates on her sister, Olivia. Julz works hard on those catchy captions to make sure Olivia’s posts pop. And here’s the scoop: in the LSU docuseries ‘The Money Game‘, Olivia spilled that Julz isn’t just helping—she’s the brains behind those viral posts. If you see a funny post on Olivia’s feed, it’s definitely Julz’s work!

Olivia Dunne isn’t shy about singing her sister’s praises! In an interview with GQ Sports, Livvy gushed, “Julz is great! She’s with me right now. She’s with me all the time.” And Julz isn’t just hanging around—she’s the genius behind the scenes, handling the editing and putting the final touches on their content before it hits the brands.

Thanks to Julz’s social media wizardry, Olivia Dunne has rocketed to the top as the highest-paid female athlete and the second-highest NIL earner, according to On3. And get this—she’s the only woman in the top 5! Olivia’s social media savvy has landed her some stellar brand deals, including Vuori, Accelerator Active Energy, Nautica, Purina Pro Plan, and American Eagle Outfitters. She even snagged the No. 48 spot on Forbes’s 2023 Top Creators list, bringing in a cool $2.3 million.

So, what’s Julz’s secret sauce? In a February 2023 chat on The Purple Room Podcast, she revealed, “So any of her TikTok ads, I’m the one who edits, directs films, all of them.” Julz is hands-on with everything from filming to fine-tuning. She added, “I really love doing that. It’s awesome and it’s just something that I would love to continue doing for her, for myself, for other athletes, for really anyone.”

With Julz’s star rising alongside Olivia’s, we’re eager to see what’s next for her! Do you have any guesses on what big thing she might tackle next? Drop your thoughts in the comments!

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