Joining Dwyane Wade, Lindsey Vonn Spills ‘Long-Standing’ Secret of Red Bull Partnership

While alpine skier Lindsey Vonn has retired from professional racing, her irreplaceable legacy continues as she remains in the spotlight for her A-list brand collaborations. She is consistently involved with various industries, some even for decades, which involve the likes of Rolex and Red Bull. The champion athlete and style icon is consistently turning heads with her lucrative sponsorships.

Vonn often speaks about collaboration with the brands, on interviews and social media platforms. With a phenomenal net worth of $14 million, it is a cumulative of her racing career and collaborations with various ventures. Joining the US former basketball player Dwyane Wade’s YouTube channel, the Olympic gold medalist took to disclose the foundation for her strong partnerships, particularly with Red Bull.

Vonn picks what she believes in

Lindsey Vonn is not just an athlete with unequaled prowess, her strategic business skills are also top-notch. In the YouTube video titled, “Premium Plus with Lindsey Vonn | The Why with Dwyane Wade,” he interrogated Vonn about her branding journey.

The athlete has stayed positively confident about her longstanding brand partnerships for years, including a two-decade association with Red Bull. The Olympic gold medalist discussed her mantra and disclosed, “I don’t do any brand deals that I don’t believe in or products I don’t use.” She never compromises with her beliefs, and this is what made her choose the deal with Red Bull.

For Red Bull, the fearless American ski racer Lindsey Vonn is one of the most favorite sponsored athletes. Vonn added, “I’ve been with…Red Bull since I was like 20 years old.” She continues to add, “So I pick brands that believe in me as much as I believe in them. And I want to build like a long-lasting relationship.” The player further emphasized, “I pick brands,” which accounts for her conscious act to choose those brands that have promising visions aligning with hers and would stay with her for a long time.

Lindsey Vonn doesn’t go for short-term commitments

Whether it is with her sporting career or brand relationships, Lindsey Vonn added, “I don’t ever look at anything short-term. It served me well in my career.” This goes behind her decades-long association with brands besides Red Bull, including Rolex and Under Armour. It is a key learning from her skiing career, which she applied to collaborations and investments.

Read More:  “I Pick Brands”: Lindsey Vonn Makes Shocking Revelation on Red Bull, Rolex, and More

Talking about it during a previous interview, she commented, “I look at investing in the same way I looked at relationship-building for my brand, and what partners I chose to work with.” All of these boil down to unwavering belief in authenticity and long-term commitment. And, through her philanthropic Lindsey Vonn Foundation, she intends to teach girls the same.

The interview with Dwyane Wade is indeed a revelatory piece, as the two legends discuss everything, from Vonn’s training regiment to becoming a most prominent skiing star and successful businessman, with key life lessons. Have you watched the video yet?

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