Snoop Dogg—known for his smooth West Coast slang and larger-than-life persona—has always been much more than just a rapper. For sports fans, he’s become a vibrant part of the scene. At the Paris Olympics, the rapper-turned-sports commentator truly made his mark. According to insider Henryl McNamara, via an NBC executive source, Snoop was raking in a hefty $500k a day, plus expenses to attend and promote the games. With that kind of cash rolling in, it’s no surprise he was treated to luxury accommodations and top-notch facilities.

By the end of the Olympics, Snoop Dogg was expected to walk away with a cool $8.5 million in his bank account—a real “ching-ching” moment! But now that the Paris Games are behind all of us, Snoop Dogg has his sights set on the LA 2028 Olympics. And this time, he’s not just looking forward to the event—he’s got something extra special lined up for the next chapter of Olympic history.

Snoop Dogg’s latest ‘golden’ move!

In a recent report by Hip Hop DX, Snoop Dogg unveiled his latest venture—his jewelry line Lovechild. But before diving into that, there’s a twist that’s got everyone talking. Snoop is aiming for nothing less than gold with his new collection, Lovechild, and he’s setting his sights on something big: designing and manufacturing the medals for the 2028 Los Angeles Olympics. Partnering with Metal Alchemist and Gamma, Snoop launched this new business venture in Hollywood, California on November 13.

Speaking with HipHopDX, Snoop revealed his ambitious plans for the brand, saying, “Let me put our bid in right now. The Olympics, IOC, we want to do the medals for the Olympics in 2028.” With the same bold confidence he brings to everything, he continued, “Cut the sh–— we asking y’all right now, early in the game. Y’all would want to do that ’cause y’all gonna be in L.A. I’m just gonna say it like that.”

While it’s still to be seen if Lovechild will land this highly sought-after gig, one thing is certain: Metal Alchemist has already caught attention, especially after Snoop flaunted a jaw-dropping chain at a pre-Olympics event in Paris this past summer. As the visionary founder Carolyn Rafaelian shared, the custom medallion is a true masterpiece—a globe adorned with a stunning replica of the Statue of Liberty’s crown.

But here’s the kicker: it was crafted using original copper sourced from the legendary New York City landmark itself. Talk about history in the making. And let’s not forget, the Paris Olympics medals were made with pieces of the iconic Eiffel Tower—just imagine the possibilities for the next big thing. Now, shifting gears, what exactly is Snoop Dogg’s latest jewelry line all about?

Uncle Snoop’s Lovechild!

Snoop Dogg’s Lovechild jewelry line isn’t just about looking fly—it’s about spreading a message of love. Launched in collaboration with Metal Alchemist and gamma, this six-piece collection includes pieces like the Broadus Ring, a Cuban chain bracelet, and a necklace, all priced between $128 and $298.

Snoop’s goal with Lovechild? To fight back against all the negativity and division in the world by promoting love, intention, and positivity through his designs. “[This collection is about] letting love be the first thing that you think of when you think of me. The jewelry line is more about me, it’s personal. My family, my wife, my kids, everything.”

Snoop himself explained the meaning behind the collection, saying, “I chose to name the collection Lovechild because I felt like the world is so full of anger and negativity and division, and I know that I lead with love.” He added, “The news is quick to bring you bad news, so we are stepping in with a whole new force of love.” For Snoop, this jewelry line isn’t just about style—it’s about making a statement that love is the true force that can unite people.

When it comes to his family’s involvement, Snoop keeps it real, saying, “They don’t need to get an opinion in because then we would never get the line out.” He explained, “Too many motherf—— chefs in the kitchen… This is a partnership, so my family’s energy is me. I bring their energy to the table. I know what my wife, kids, grandkids [want]. I’m a representation of them because I’m the king of the family.” So, while his loved ones are the inspiration behind the line, it’s Snoop’s energy that’s woven into each piece, keeping the process smooth and simple and maybe making it to the LA 2028 Olympics!