After Collaborating for Women Empowerment Lindsey Vonn and Dwayne the Rock Johnson Join Hands To “Raise the Bar”

Ski race legend, Lindsey Vonn is unstoppable. An icon of women’s empowerment, Vonn has teamed up with wrestler turned Hollywood superstar Dwayne “The Rock” Johnson for an empowering initiative called ProjectRock. This dynamic partnership aims to uplift individuals, pushing them to surpass their limits and embrace their true potential.

Recently, Vonn shared a captivating Instagram reel featuring Johnson and Tamara Walcott, a world record powerlifter, demonstrating their shared commitment to this powerful project. As the collection prepares for a global launch on July 20th, the anticipation and excitement continue to build.

ProjectRock and brand ambassador

On 17th June 2023, Vonn shared an Instagram Reel that features all three legends, and where Johnson says, “I see you, who step into the arena to raise the bar answering the call of your craft unleash your mana, your spirit, your purpose. one rep at a time. Step in. The project is calling”. Along with this, they captioned the bold video with, “The collection is a call to those who throw drown and put in the work. The collection will be available from 20th July globally and currently available n North America”.

ProjectRock is a powerful & empowering initiative launched by Under Armour in collaboration with Dwayne “The Rock” Johnson and Vonn.  In a significant milestone for their partnership, Lindsey Vonn and Dwayne Johnson have unveiled an exciting new chapter, calling on individuals to embrace the mindset of champions and give their all on the floor. The anticipation for the release of new gear is reaching a fever pitch, as the project is set to make a resounding impact globally on July 20th at 5 am PT/8 am ET.

The upcoming collection includes a range of ProjectRock T-shirts, shoes, and apparel for both men and women. It will soon be available worldwide, inviting individuals to shatter barriers, embrace resilience, and embrace their inner strength.

Lindsey Vonn Foundation: Inspiring Strong Minds

This announcement follows Vonn’s recent visit to the Girls Athletic Leadership School (GALS) in Los Angeles. Recently, she surprised young girls with secret visits under ProjectRock collaboration engaging in heartfelt conversations. They talked about the importance of strong minds, pursuing dreams, and navigating challenges. Through uplifting language and affirmations like “I know who I am” and “I know that I matter,” she promoted self-confidence and unity. This visit marks a significant turning point in her inspiring journey, made possible through the partnership between Project Rock and the Lindsey Vonn Foundation.

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The recent Instagram reel captured the magical moments as Vonn, Johnson, and Walcott proudly sported ProjectRock attire, leaving the girls awe-inspired and delighted by the opportunity to seek guidance from their beloved idols.

Furthermore, Vonn’s collaboration with ProjectRock perfectly aligns with Dwayne Johnson’s values of authenticity and unwavering effort. As ProjectRock gains momentum, Lindsey Vonn and Dwayne Johnson’s shared vision of empowerment promises to leave a lasting impact on individuals and athletes.

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