

Well, it seems that the secret did not remain a secret for very long! Despite Smith Entertainment Group’s attempts to conceal the logos for the new NHL team in Salt Lake City, the Utah Hockey Club, the logos became available online a few hours ago. The names “Utah Hockey Club,” “Utah Mammoth,” and “Utah Outlaws” were supposed to stay hush-hush, shown only to fans who voted at Delta Center this week.
Those logos were visible during the games on the iPads available inside the arena, and people were told not to use mobile phones. All this hassle was to ensure that the fans did not break and scatter the logos. But in today’s digital world, you can’t really hide things for too long, can you? Turns out, the images had reached X by Monday morning. However, now an insider from the NHL is here to give the real facts about the leaked logos of the Utah Hockey Club.
Hockey insider Frank Seravalli set the record straight on February 3, taking to X to share some clarity with fans.
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He said, “One note from @utahhockeyclub: These logos presented in the survey to fans are not final drafts – which was clearly stated in the survey. In other words, what you see below may not be the final logo.” So, looks like the buzz around those leaked logos isn’t quite the finished product! Just a little teaser, folks.
One note from @utahhockeyclub: These logos presented in the survey to fans are not final drafts – which was clearly stated in the survey.
In other words, what you see below may not be the final logo. https://t.co/90XtfYAuQw
— Frank Seravalli (@frank_seravalli) February 4, 2025
The Utah Hockey Club is a new professional ice hockey team in Salt Lake City and entered the NHL for the season 2024-2025. Having joined the Central Division of the Western Conference recently, they are working it up at the Delta Center, home to the Utah Jazz. The team was established by Jazz’s owner, Ryan Smith, last year on April 18 upon being green-lit by the NHL Board of Governors.
Rather than the normal expansion draft, Smith collected all that was left from the Arizona Coyotes when they shut their operations down. Currently, the Utah Hockey Club has a temporary mascot and uniform color scheme, but they aim for a more monumental name and color scheme for the 2025-26 season, and with the new logo drafts appearing on the streets, they have already picked their favorites!
What’s your perspective on:
Utah Mammoth or Utah Outlaws—Which name captures the spirit of Salt Lake City best?
Have an interesting take?
Fans know what they want for Utah Hockey Club
People were eager to express their opinions on which logo they preferred for the Utah Hockey Club, especially when some of them were leaked. One user could not contain himself and said, “I like the current ones better than any of these,” referring to the current logo that only has the words “Utah Hockey Club” inside an opaque circle and their plain black-white-and-blue jerseys with the word “Utah” written diagonally across their chest.
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But others had different thoughts. One fan was all in for the “Mammoth” and “Outlaws” options, but couldn’t help leaning toward the latter: “I’d go with Outlaws. It has so much potential.” “Outlaws” was added to the mix, along with “Mammoth” and “Hockey Club” on January 30. It was a bit of a plot twist after the team had initially offered “Wasatch” – a mountain range in the state – as one of the three choices.
The fan reactions were loud and clear, and the team took note. “We listened to your feedback,” they posted, announcing that Outlaws was officially back in the running. So now, fans have until Utah’s game against the Philadelphia Flyers to decide whether they’ll be calling their team Mammoths, Outlaws, or just keep it simple with Hockey Club. Things are getting real, and the excitement’s only building!
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Debate
Utah Mammoth or Utah Outlaws—Which name captures the spirit of Salt Lake City best?