What happens when a legend leaves but refuses to break ties with what shaped his career? The answer might just surprise you if it goes like, “I will always be a Bostonian at heart.” Well, these were the exact words of the NHL legend Brad Marchand. Even after half-heartedly moving to Florida, Marchand’s allegiance remains in Boston. Though now wearing the Panthers jersey—red and white—Marchand’s connection to the city of Boston is just far from over. In fact, despite the move, his latest update reveals just how deep his Boston roots really go. Did someone just say Move? Let’s find out!

Pete Blackburn dropped the bombshell on X, sharing a beer ad that featured Marchand! Wait, are you trying to tell us that Marchand may have quit the Boston rink but not referencing the city’s culture? You are right. And it made way more sense when Blackburn unveiled that “Brad Marchand has a collab with Sam Adams releasing later this month. Incredible timing!” It looks like the love for Boston really does run deep. After all, it has been a $2 billion deal!

Well, Jim Koch and Sam Adams didn’t just find a strategy—they found the strategy when they wanted to deliver improved operational and financial performance in 2025. Koch, the chairman and founder of the brand, said, “I’m confident we have the right strategy and team in place and we will be stepping up advertising investment in 2025 to further strengthen our brands and drive long-term sustainable growth.” 

By teaming up with a true Boston icon after his departure, they’re not just selling beer; they’re selling a tribute to memories and bonds that will never fade! It’s the kind of branding that keeps fans engaged and sparks conversation—because what better way to remind people of a legend than by putting his name on something they can raise a toast with?

According to Adams, the limited edition beer is a tribute to the Bruins’ former captain, who spent 16 seasons with the team and helped them win a Stanley Cup in 2011. And what makes it even more interesting is the funky name, “Marchand(y).” The name Marchand(y) itself adds a touch of humor and charm, making it feel like the perfect way to say goodbye while honoring the fiery spirit that Marchand brought to the ice. After all, this is more than an alcoholic beverage. It’s an ode to the experience, a memory, and a legacy that will remain with and in Boston. Mugs up to that!

Brad Marchand still lives in the heart of Boston! 

Marchand himself couldn’t have put it better. “Being the captain of the Boston Bruins was the greatest honor of my life, and I am proud to team up with Samuel Adams on the Marchand(y) as a tribute to my time in this city,” he said in the release. It’s a full-circle moment—one that lets Bruins fans raise their glass in honor of their former captain, even as he starts a new chapter elsewhere. The timing might be bittersweet, but the message is clear: Marchand’s Boston legacy isn’t going anywhere.

Marchand truly embodies the spirit of Boston sports when it comes to skills and always showing up when it counts. Lauren Price, head of the brand expressed his gratitude for the player while stating, “His blend of elite performance, passion, and relentless drive to perfect his craft makes him a natural fit for Samuel Adams.” Price admired the lasting legacy of Marchand, aging like liquor, in skill and soul, while taking pride in partnering with him. They call him the true core of the city’s charm!

And for all those eager to get a tasting, Marchand(y) will be available on draft and in limited-edition cans at the Samuel Adams Downtown Boston Taproom and Boston Brewery, starting from March 30. Whether you’re sipping your beer in anticipation or celebration or drowning in your sorrow over Marchand’s departure, this brew ensures his legacy in Boston lives on—one taste and sip at a time. Adams even created a promotional video that was released on Wednesday.

Well, Bruins fans might still be adjusting to seeing Marchand in different colors, but at least they can toast to his memories as a Bruin with a beer that keeps his inner Bostonian spirit alive.