Boston Bruins fans, are you ready to fork over even more cash for a seat at TD Garden? If that idea makes your blood boil, you’re in good company. The Boston Bruins, one of the NHL’s Original Six franchises, have hiked ticket prices for the 2025/26 season, and CEO Charlie Jacobs is standing firm despite a tidal wave of fan backlash. With the team floundering on the ice and fans already stretching their budgets to cheer on the Black and Gold, this move has sparked a rebellion, with some calling for a boycott.

The 2024/25 season has been a nightmare for the Bruins. Once tipped as Stanley Cup contenders in a brutal Eastern Conference, they’ve slogged through painful slumps, fired head coach Jim Montgomery, and traded away franchise legend Brad Marchand along with other key players. Now, with missing the playoffs entirely, the team’s future looks grim. A miracle offseason might be their only hope for a postseason push next year.

As if all of this wasn’t enough, the Boston Bruins CEO in the 2025 end-of-season press conference held a bold stance on ticketing prices, which was not supported by fans. A tweet from Ty Anderson on his X handle addressed the situation by saying, “Jacobs cites security, parking attendants, and other expenses as reason for ticket price increases. “It’s all going back into the hockey club. We’ve made our decisions. We will not be rescinding the ticket price increases.” For an Original Six team with tickets already averaging $150-$200, this stings, especially after a losing season. X posts show fans venting and commenting, “Boycott the games. Watch from home or at a bar,” in response to the press conference and CEO’s comments.

One year ago, the team defeated the Toronto Maple Leafs in thrilling fashion in the NHL playoffs’ opening round. Once they signed figures like Elias Lindholm and Nikita Zadorov and retained Jeremy Swayman for the long haul, expectations were such that they’d be better to start this season. The end result was totally the opposite. Only three teams — the San Jose Sharks, Chicago Blackhawks, and Nashville Predators—had fewer points than the Bruins in the league, putting them in contention for top-five draft picks.

This year, the Bruins’ front office is at a crossroads: will they heed their fans’ anger or keep banking on Boston’s undying hockey love? With the team’s future shaky and fan trust fraying, one thing’s certain—this divide won’t heal easily. Bruins fans are hockey’s gold standard, packing TD Garden no matter the team’s struggles. But that devotion might be enabling the problem. If fans keep filling seats despite the hikes, what’s to stop prices from soaring higher? Social media is ablaze with frustration, and the boycott call is growing louder. Jacobs vows a playoff return in 2026, banking on draft picks and free agency. But with GM Don Sweeney’s contract expiring next season and fans restless, the pressure’s on. Will Boston’s loyalty hold, or will boycotts hit the Bruins’ bottom line?

Fans feel angered by the bold ticketing stance of the Boston Bruins CEO

Boston Bruins fans are up in arms over CEO Charlie Jacobs’ defense of a 4% season ticket price increase for the 2025-26 season, announced on February 26, 2025. The decision follows a lackluster 2024–25 season, with the Bruins missing the playoffs for the first time since the 2015–16 season, finishing 8th in the Atlantic Division with 76 points as of the season’s end, per NHL.com. Fans have flooded platforms like X with criticism, calling the hike unjustified given the team’s performance. One fan vented, “Cool. I hope to see a whole lot of empty seats next year. Gotta hurt his wallet in order to get him to do anything,” signaling a potential boycott to pressure management.

The price increase, detailed in The Boston Globe, raises loge tickets from $142-$215 to $147-$228 per game and balcony seats from $68-$152 to $71-$169, following a 9% hike last season. One supporter lamented, “Sorry kids, no @NHLBruins game, we have to pay our mortgage this month,” highlighting the financial burden. Another urged, “Simple solution. Don’t pay the ticket prices and attend the games. Send the message,” a sentiment echoed by others advocating for fans to skip games.

The backlash reflects growing frustration over affordability and team direction. A long-time fan noted, “Haven’t been able to afford tickets in years 😂😂,” underscoring the inaccessibility of TD Garden. Another posted, “They made their decisions and fans can make their own. This whole press conference has not made me feel better about last season or hopeful that it will get better next season or any time soon,” capturing widespread disillusionment. Despite a 40% discount on season tickets compared to single-game prices, verified by Boston Hockey Now, the hike has fueled calls for protest. With sentiment souring, the Bruins risk alienating their loyal fan base, as fans weigh their options to send a clear message to management.