“Was a Warrior,” as Allen Iverson Ascends to Vice President of Reebok Basketball, Stephen A. Smith Lauds His Tenacity

As the wind flows south, the old classic Rebook is trying to gain traction and reconstruct its reputation. The company is making top-of-the-line strategic moves to bring back the days of glory. As Allen Iverson, the legendary NBA player, has been named Vice President of Reebok Basketball, Stephen A Smith lauds him for his determination.

Despite facing challenges in the competitive sports market, Reebok is gearing up to fully re-launch Reebok Basketball in early 2025. With Shaquille O’Neal already on board as the President, the appointment of Allen Iverson to leadership role promises a potential turnaround for the brand.

Iverson wins Stephen A Smith with his determination

Iverson’s appointment has been met with widespread acclaim, particularly from ESPN analyst Stephen A Smith. Smith has always held Iverson in high regard, referring to him as his “little brother”, and lauding his tenacity both on and off the court. Smith quoted, “He’ll continue to do great great things, but I want to take a moment to give a lot of love to my brother Alen Iverson. He’s been through a lot in life and albeit some of it was self-inflicted, just know that when it happened his heart was always in the right place. ”

Smith’s relationship with Iverson has seen its ups and downs. There was a time when they didn’t speak for over eight months due to a disagreement over Smith’s criticism of Iverson’s off-court behavior. Adding more praise for Iverson Stephen A Smith said, “You see, you don’t get somebody like Allen Iverson to bring him to the arena so he could sit up there shake.” However, they were able to reconcile and their bond remains strong.

With two bankable legends, Rebook has a world to win

Now, as Iverson steps into his new role at Reebok, he brings with him the same caliber that made him a legend in the NBA. He will be working alongside Shaquille O’Neal, to make things work for the brand as the foundational institution. Together, they aim to revitalize the brand and make it a major player in the world of basketball once again.

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Rebook already has its golden history of license deals with the NBA as well as the

NFL athletes, which saw its peak during the mid-1980s. Taking the major leap forward, in 1989, they debuted their Rebook Pumps. Those caught the limelight as they were worn by NBA greats like Dominique Wilkins, actor Omar Epps, and Shaquille O’Neal.

It’s never too late to bring back those wonderful years, and with two icons of the game, Reebok Basketball has all the positives to win it all over again. For long-time NBA enthusiasts, it would be a real ordeal to witness Rebook’s return to basketball and a glimpse of their Pumps back to the court.

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