After Reebok Basketball Announces Its 2025 Relaunch, Stephen A. Smith Lauds Shaquille O’Neal

Stephen A. Smith is a harsh critic at times. So when he is praising someone or something, that comes with a different significance. Former NBA center Shaquille O’Neal came in for praise from Smith. O’Neal, for all the success he has earned on the court, is now even more successful following his retirement. His business ventures are presently valued at around $630 million. O’Neal has multiple investments to his name. They range from the tech industry to restaurants and other businesses. Alongside, he has also spent time as an NBA analyst.

With many lucrative endorsements in his kitty, O’Neal presently earns much more than during his time as a player. Shaq, as he is fondly known, is on the board of directors of Papa John’s Pizza. Moreover, his latest venture has earned Stephen A. Smith’s approval.

A Master of all trades, per Stephen A. Smith

On his eponymous show, Stephen A. Smith congratulated Shaquille O’Neal and Allen Iverson. Both will fulfill important roles as part of the relaunching of Reebok’s basketball division in 2025. O’Neal was named the new president of said division while Iverson will serve as the vice president. Both the center and the shooting guard had signature shoe lines with the brand in the past.

Stephen A. Smith admitted Shaquille O’Neal was a brilliant businessman, entrepreneur, and pitchman. As he put it, “Now, Shaq, congratulations, just continuing, just continuing to just show his brilliance as a businessman, as an entrepreneur, as a pitchman. The list goes on and on and on. He’s done it all and he’ll continue to do great, great things.” O’Neal will help Reebok with business development, partnerships, and player recruitment.

Shaquille O’Neal and Allen Iverson make their mark in business

Allen Iverson, on the other hand, will handle community initiatives and player recruitment, according to Fox Sports. Reebok was bought by Adidas in 2005 and most recently acquired by Authentic Brands Group during the past year. The company gave two of its best endorsers high-level positions as they look to make an impact on the sport of basketball once more.

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The Hall of Famers swam against the tide, unlike most former players, who end up broke in retirement. O’Neal, in particular, has reinvented himself in multiple ways, according to Grand Magazine. Consequently, the four-time NBA champion, Shaq, found himself on the receiving end of high praise from someone like Smith. Smith further wished the former NBA star his best. All that remains is to see how successful their stint in those positions proves to be.

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