How Will US Soccer Benefit From ‘Historic’ Nike Partnership Extension?

US Soccer and Nike have extended their long-term partnership as some of the prominent soccer championships are on the horizon. The partnership is aiming for some huge impactful goals for the sport in America.

The US women’s soccer team has been exceptional on the ground and has achieved many laurels for the country. Undoubtedly, this extended partnership will encourage more participation and awareness about the sport in the US.

Nike and US Soccer aiming for a broad development

Notably, Nike and US Soccer have been in a partnership since 1995. The new extended partnership is focusing on the holistic inclusion of all the organization’s programs. The project will include senior men’s, women’s national teams, and all the youth national teams. It will also include para teams, and extended national teams (Futsal and Beach).

The deal covers 4 priority goals. The first is focused on ‘driving inclusivity’, whereas the second goal is giving a special priority to elevate the profile of the women’s game domestically and throughout the world.

Remarkably, the partnership will also focus on a better planet and sport of the future. As the FIFA World Cup is scheduled for 2022, this partnership will work as a booster for athletes to produce stellar runs.

US Soccer President talks about the extended partnership

President Cindy Parlow Cone expressed how valuable this partnership is for the future. He said, “Nike has been such a positive partner for U.S. Soccer for a long time and has played a major role in the growth of the Federation as well as putting tremendous support behind many of our players over the years. To continue this partnership on such a high level, to continue to pursue the vitally important goals we both share and to have access to resources that will boost all areas of the Federation, are things that make us feel extremely positive about the future of soccer in the United States.”

Including not just the seniors but youth and para teams will play a significant role in changing US Soccer. It will encourage the athletes to come forward and, with the resources, take US Soccer to new heights.

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