Ahead of Annual Eclipse Awards, Horse Racing Association Unveils Social Media Campaign for Equines

Each year, the world of horse racing witnesses new champions emerge who leave a mark on the sport. Honoring these human and equine champions of Thoroughbred racing, the Eclipse Awards were created in 1971 after the 18th-century British racehorse and stud, Eclipse. Since then, the popularity of the event has grown significantly, becoming a widely viewed ceremony in the sport.

As the 53rd annual Eclipse Awards are soon approaching, the anticipation has reached its zenith, and now, to further fuel excitement, the iconic Horse Racing Association has just announced a unique social media campaign ahead of the ceremony.

Horse Racing Association to give stallions much needed clout via campaign

The National Thoroughbred Racing Association (NTRA) recently announced a cool social media campaign called #LoveOfTheHorse, leading up to the 53rd annual Eclipse Awards. The idea is inspired by a famous quote from Winston Churchill that says, “There is something about the outside of a horse that is good for the inside of a man.” For the campaign, the association has encouraged horse racing fans to share photos displaying their love for the beautiful creatures using the hashtags “#LoveOfTheHorse” and “#EclipseAwards”.

And that’s not all. NTRA will share many fan photos on their social media accounts, and a few lucky participants may even have their photos featured during the live Eclipse Awards ceremony on FanDuel TV. This fun campaign has now fueled the excitement even further as the 53 Eclipse Awards will soon commence.

The iconic 53rd annual Eclipse Awards

On January 25, the Breakers Palm Beach will host the Eclipse Awards ceremony for the second year in a row. The event will be hosted by esteemed members of the horse racing world, Britney Eurton, Acacia Courtney Clement, and Nick Luck. Caton Bredar will serve as the ceremony announcer, while the awards will be presented by FanDuel TV, John Deere, Keeneland, and The Jockey Club.

With nearly 17 categories of awards dedicated to Thoroughbred racehorse and foundation sire Eclipse, they encompass various honors, including recognition for media coverage, the National Horseplayer of the Year, and even the FanDuel Racing-NTRA Moment of the Year, where fans get to vote for their favorite racing moment.

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With the immense talent that emerged in 2023, making the year a horse racing fiesta, fans look forward to the iconic 53rd annual Eclipse Awards with a newfound enthusiasm and passion for their favorite sport.

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