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There have been several athletes who have taken their success beyond the confines of their field; Simone Biles is one of those and yet a distinct force herself. Notably, the star gymnast signed with the apparel brand ‘Athleta’ back in 2019.

Since then, she has been one of the primary campaigners for the brand. Not to mention, track and field legend, Allyson Felix is also in partnership with the brand.

Where can one buy Simone Biles’ Athleta products?

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Athleta is a woman-centric brand with its primary focus on female apparel. The company launched back in the year 2018. 8 years after its inception, the company kick-started a campaign called ‘Power of She’. Over the past few years, the company has developed into a first-of-its-kind, multi-centric women’s brand.

US track and field star, Allyson Felix, was the first athlete to sign for Athleta after her fall-out with Nike. Incidentally, Biles too worked with Nike before signing with Athleta.

LOS ANGELES, CALIFORNIA – NOVEMBER 15: Honoree Simone Biles attends the 2021 InStyle Awards at The Getty Center on November 15, 2021 in Los Angeles, California. (Photo by Jon Kopaloff/Getty Images for InStyle)

In a recent Instagram post, Athleta announced that the first product line in their collaboration with Simone Biles is now live. “The wait is over: Athleta Girl x Simone Biles is here!” read the caption on the post.

 

 

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The collection will feature products including tops, lowers, accessories, and outerwear. They will all have a summer/spring theme to them.

The limited-edition collection is for girls aged 6-12, and the products will feature hidden messages to boost the wearer’s self-confidence. Having been in the works for over a year, Biles is delighted to see them finally be up for sale.

Read More: Allyson Felix Announces New Fashion Line Collaboration Following Tokyo Olympics 2020 Success

Biles and Athleta’s partnership

Simone once said that she chose Athleta as she could connect with their policies and motto. She believes that the company will be able to help her bring the change she wants.

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Undoubtedly, Biles is the perfect entity for Athleta’s ‘Power of She’ campaign. Prioritizing her mental health, Simone withdrew from most of the events in the Tokyo Olympics. The move received mixed reactions from fans and followers, as well as sporting greats.

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She has since become an inspiration for thousands across the globe. Courtesy of her courageous step in Tokyo, Simone paved the way for many elite athletes to come forward and open up about their mental health struggles.

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When she first signed with Athleta, they revealed that Biles would have her own clothing line. Finally, after years of waiting, it is now happening.

Watch this Story: Allyson Felix and Simone Biles Have a Light-Hearted Moment on Instagram Live Before Tokyo Olympics 2020