Olivia Dunne’s New Million-Dollar Deal With Passes Is Her First Step Making a Career Post-LSU

After coming fresh from her biggest win at LSU’s gymnastics National Championship, Olivia Dunne has once again made headlines with an extraordinary partnership. Dunne, renowned for breaking barriers, has sealed a groundbreaking deal in the ever-evolving world of Name, Image, and Likeness (NIL) agreements. Well, this isn’t the first deal, but maybe the biggest one!

It’s with Passes, a leading content creator organization. This collaboration marks a huge change and a significant milestone for both Dunne and Passes. According to Forbes, Founded by Lucy Guo, Passes offers creators a unique platform to expand their revenue streams, grow their businesses, & foster deeper connections with their fan base through exclusive content.

Instead of a traditional announcement, Dunne took her fans with a new promotional post on social media and showed her partnership with Passes. Dunne’s decision to collaborate with Passes has sparked curiosity about her future plans, particularly whether she will extend her time at LSU or embark on a professional career.

With her substantial social media following, Dunn’s alliance with Passes promises fans even more access to her life & experiences. Expressing her excitement about the collaboration, Dunn added, “I’m excited to have the opportunity to connect with my fans and show them parts of my life they haven’t seen on other social media platforms. I can’t wait to share behind-the-scenes livestreams and an inside look into my life as a collegiate gymnast.” This might have an impact on her career path amid retirement rumors.

Olivia Dunne has not yet cleared the air about whether she would return for one more season with the LSU. Sitting with a NIL valuation of $3.7m, the figure might rise if Livvy comes back. Being a member of the national champion team will surely play its role here. On the other hand, understandably, we can speculate that this value might fall if she decides to end her collegiate career. As Livvy had stated previously, she prefers to stay away from elite gymnastics. That raises the doubt whether her sponsors will follow her despite moving away from the sport. Probably here, the deal becomes even more important. Why?

Livvy has more than ten million followers across different social media platforms. The Passes deal enables Livvy to engage more with them. This might be the foundation for becoming an influencer in the coming days. Whereas, purely speculation, it is not absolutely impossible. However, fans might wonder what is Passes about and how America’s love cracked the deal. Here’s all you need!

Lucy Guo’s vision for Passes

Getting into Passes is like needing a VIP pass. It’s for the big shots, those with at least 100,000 followers. Passes makes its money by taking a slice of the pie every time someone buys something through the platform. Usually, they grab 10% plus 30 cents from each purchase, but creators can also choose to pay a flat 20% fee, which leaves them with a bit more cash in their pocket.

According to Passes founder Lucy Guo, their main competition is Patreon, another platform where creators can rake in some dough. But while Patreon takes a smaller cut, between 5% and 12%, Passes is confident in its unique approach. With a recent $40 million investment, it’s clear that Passes has some serious backing. As Lucy puts it, “Merchandise would be really interesting, and (fan) experiences… We’re actually working with this university collective on offering fan experiences, selling tickets, etc., which we can all do via the platform.”

Lucy Guo is setting her sights on the sports world with Passes, and she’s got big plans. Signing Olivia Dunne was just the beginning; they’re eyeing more deals with sports stars and even university athletes.